Home / Knowledge / News / Textiles / Archroma collaborating with Carlin
Archroma collaborating with Carlin
08
Jul '18
Courtesy: Archroma
Courtesy: Archroma
Archroma, leader in colour and specialty chemicals, is collaborating with Carlin, the first trend forecasting agency founded in 1947, to promote the use of Archroma’s exclusive colour inspiration tools to fashion designers and stylists in France. Under the deal, Carlin will use the ‘Colour Atlas by Archroma’ colour references in its 16 publications per year.

Under the terms of the new partnership, Carlin will use the ‘Colour Atlas by Archroma’ colour references in the Carlin’s 16 publications per year, including the InMouv trend books. Carlin will also use the Colour Atlas during its colour workshops, and Carlin and Archroma will organise regular conferences and events for fashion brands in major French cities, including Paris.

The partnership agreement also appoints Carlin as Archroma’s sales agent for its colour management products in France, including the Colour Atlas by Archroma colour library and related tools. Archroma’s colour management services will continue to be sold through the existing channels.

The Colour Atlas by Archroma uses complementary tools to enhance creative possibilities for designers and brands. It incorporates the six-volume ‘Colour Atlas’ Library, with over 4,300 colours on cotton poplin; the two-volume ‘Colour Atlas Compact’ for improved portability; and the ‘Colour Atlas Online’ which enables taking an image with smartphone and identifying the closest Colour Atlas shades.

“Just like designers, brands, retailers, manufacturers and Carlin, we are passionate about colour trends,” explains Chris Hipps, global director of Archroma Colour Management Services. “We redefined the concept of a colour library for the textile industry with our Colour Atlas, an essential and inspirational reference that gives creatives options that they had never dreamed of. With our new partnership with Carlin we’ll be able to share our Colour Atlas and our passion for colour with a new audience.”

“Carlin is at the forefront of trend forecasting,” explains Edouard Keller, head of international sales, Carlin. “And that includes the use of colour. Archroma offers a suite of services and tools that are both practical and instantly available for our clients; this is what makes their solution so attractive to us. Our partnership with Archroma will empower us to share the advanced Colour Atlas and associated tools with creatives throughout France, helping them to unlock their creativity with colour.” (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Businesswire/PrimaLoft

Textiles | On 18th Nov 2018

PrimaLoft unveils PrimaLoft Bio Performance Fabric

PrimaLoft, a leader in advanced material technology, has unveiled...

Higher sales and earnings at Macy's in Q3FY18

Fashion | On 18th Nov 2018

Higher sales and earnings at Macy's in Q3FY18

Higher sales and earnings were recorded at Macy’s, one of the premier ...

Courtesy: Amazon

Apparel/Garments | On 18th Nov 2018

Amazon's new headquarters in New York City, Arlington

Amazon is setting up two new headquarters, one in New York City and...

Interviews View All

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search