Azurite product range is an indigo lover’s delight, as it employs indigo dyed weft yarns to complement indigo dyed warp sheets, thereby manifesting a truly premium and unique Blue Cast, Arvind said in a press release.
The Azurite product line is targeted towards the true connoisseurs of denim who appreciate very authentic and saturated indigo fabrics. The product lives up to its tagline ‘Nothing is Bluer’ and has a global cult following. Various authentic denim brands and premium retailers use this line of fabrics in their fashion lines.
Arvind, a pioneer of the denim revolution in India, has mastered the delicate art of infusing indigo dyed weft yarns in denim fabrics and accentuate such fabrics with very authentic, vintage—industrial garment wash processes. The company has introduced many firsts to the denims industries including various IP-led designs and technologies. (RKS)
Fibre2Fashion News Desk – India
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