Asia Print Expo to show new in specialty print market

01 Feb '19

3 min read

Courtesy: Adcomms

Asia Print Expo, region’s leading exhibition for screen, textile and digital wide format print, is being held during February 21-23, 2019 in Bangkok. With more than 50 companies expected to showcase their products and technologies, print service providers (PSPs) and sign-makers will have an opportunity to discover the latest in the specialty print market.

For visitors looking to expand their knowledge or investigate new revenue streams for their businesses, there will be free educational and interactive show features, reflecting the latest industry trends and market intelligence, including World Wrap Masters Asia. The best wrappers from around the world will showcase their skills, wrapping vehicles such as Honda City cars and other items including Denken helmets, using vinyl from event partner, Hexis, to compete to win the title of World Wrap Master Asia 2019.

World Wrap Masters Asia is one of the main highlights at the event, illustrating how vehicle decoration can be an effective tool in the marketing mix. The contest is still open for entries and the winner, to be announced on the February 23, will qualify for the World Wrap Masters Final at FESPA Global Print Expoin Munich, Germany during May 14-17, 2019, competing against regional winners from FESPA events in Brazil, Eurasia, Africa, Munich and Mexico.

Visitors to the World Wrap Masters Asia will also have the opportunity to network with professional wrap experts, as well as discuss the technical aspects of wrapping.

Focused exclusively on fashion textiles, garments and printed accessories, Print Make Wear Asia will take the form of a live production environment highlighting every step in the screen and digital print production process, from initial design to finished product.

Addressing the rising interest in garment production and printing, Print Make Wear Asia will showcase end-to-end workflows consistent with a real garment production environment. With a focus on sustainability and specialty screen printing, partner VASTEX will showcase the latest in manual screen printing presses and drying, together with Easyway Systems who will demonstrate screen printing reclamation equipment. Visitors have the opportunity to engage directly with experts to exchange experiences and share knowledge in the interests of a more sustainable fashion value chain, as well as attend practical workshops on current screen printing techniques.

The event will also have seminars covering screen, digital and textile printing, as well as environmental issues and sustainability.

There will be a daily keynote address from local marketing experts, including a presentation from CEO and founder of Steps Academy, Nuttawee Tantisajjatham on the first day of the exhibition. Tantisajjatham, Thailand’s leading digital marketing speaker, trainer and consultant for several major global brands, will be discussing social media and digital marketing trends. Alongside this keynote, there will also be dedicated seminars for start-up businesses offering advice on how PSPs can grow their businesses utilising print technologies and identify opportunities within the market.

For attendees wanting to understand more about the technology innovations on show at Asia Print Expo, there will also be a number of technical seminars.

Roz Guarnori, exhibitions director at FESPA, commented: “We have several interactive features for visitors attending this year’s Asia Print Expo with the aim to inspire PSPs and encourage them to think about how they can diversify their business. With these exhibition features, attendees can look beyond print technology and see wider business growth opportunities.” (SV)

Fibre2Fashion News Desk – India

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