The Woolmark Company, the global authority on wool, celebrated this award, a great recognition for Australian Merino wool. "Our support of the Green Carpet Fashion Awards is a natural fit, celebrating the best in sustainability in the luxury fashion chain," said The Woolmark Company managing director Stuart McCullough.
"It gives me particular pleasure to present tonight’s Eco Stewardship award to a group of people from my native Australia who are genuinely leading the sustainability charge, and in an aspect of the fashion industry that is foundational - the production of Merino wool. An ambitious programme of reform has seen the best Australian woolgrowers set new benchmarks for producing this most precious natural fibre. Of course, nobody tells this tale better than those working to progress this critical movement," said Cate Blanchett.
"It is an honour to be awarded the Eco Stewardship Award. This award not only recognises our work at 'Bangor', but also shines a light more broadly on world-leading sustainable wool production happening right across Australia," explained Matt and Vanessa. "Every day, woolgrowers across the country are caring for their animals and the land in a passionate and sustainable way, ensuring that when you are wearing wool, you are also caring for the environment. Woolgrowers have always known this is the case - and it is fantastic that this has been recognised by the fashion industry."
"We are very honoured and very proud. I feel that we are representing other woolgrowers, who have shown remarkable stewardship of their country, as well as representing Australia and to some degree, representing Livia Firth's innovative and brilliant work as well as The Woolmark Company commitment in this regard and the work of the Italian fashion industry," Richard and Jenny said.
Despite being a new addition to the fashion calendar, the awards have established themselves as one of the world’s foremost sustainability and fashion events. This year’s event attracted the biggest names in fashion and entertainment, The Woolmark Company said in a press release. (RR)
Fibre2Fashion News Desk – India
| On 5th May 2021
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