“Last year has been an epic journey and saw all of us at Bata India working towards one goal – to change Bata’s brand perception among the youth. Our key focus was to establish Bata as a fashionable and contemporary brand. Cornerstone of this strategy was a strong focus on internationally designed collections, introduction of global store formats, and right marketing initiatives. Through these we’ve managed to ensure higher standards of consumer experience and returns to our stakeholders,” said Rajeev Gopalakrishnan, president-South Asia, Bata Group.
Further to drive growth, Bata India got on board Sandeep Kataria as the chief executive officer (CEO) and whole-time director. Kataria is a business leader with over 25 years of experience in consumer industry, having held several senior sales, marketing and business head roles across the developing and developed markets with Vodafone, Unilever and Yum! Brands.
“Bata is a premium brand for the masses as well, and we must steer shoppers from smaller cities in India to our stores by expanding our footprint. The company plans to add around 100 new retail stores, 50 new franchisee stores and expand its distribution in the current year across India. The focus will be on building the Bata brand and attracting more footfalls through impactful store decor, in-store activities, aggressive launch of new products and increasing our advertising spends,” said Uday Khanna, chairman, Bata India. (RR)
Fibre2Fashion News Desk – India
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