Home / Knowledge / News / Textiles / BCI members set records in Better Cotton sourcing in 2019

BCI members set records in Better Cotton sourcing in 2019

Feb '20
Pic: Shutterstock
Pic: Shutterstock
In 2019, 150 of the world’s recognised retailers and brands collectively sourced more than 1.5 million metric tonnes of cotton as ‘Better Cotton’, enough cotton to make approximately 1.5 billion pairs of jeans. All the Better Cotton Initiative (BCI) members have sent a clear signal to the market that there is increasing demand for sustainably grown cotton.

Uptake of Better Cotton, cotton produced by licensed BCI farmers in line with the Better Cotton principles and criteria, increased by 40 per cent on the previous year. The volume sourced by BCI’s 150 retailer and brand members in 2019 represents 6 per cent of global cotton production. By increasing sourcing commitments year-on-year and integrating Better Cotton into their sustainable sourcing strategies, BCI retailer and brand members are driving demand for more sustainable cotton production worldwide, according to a BCI press release.

“While physical Better Cotton is not traceable to the end-product, what matters is that the funds channelled through BCI end up contributing to farmer training and expanding the network of cotton farmers who are improving their livelihoods, while protecting and restoring the environment. Decathlon has a target to source 100 per cent more sustainable cotton by 2020 – this is a combination of Better Cotton together with organic and recycled cotton. This commitment has generated a high level of motivation internally at Decathlon. The BCI team has also always been supportive of our journey, listening to our needs and quickly responding to any challenges we met,” Nagy Bensid, director yarns and fibres, Decathlon said.

BCI’s demand-driven funding model means that retailer and brand sourcing of Better Cotton directly translates into increased investment in training for cotton farmers on more sustainable practices. For example, in the 2018-19 cotton season, retailer, and brand members, public donors (DFAT) and IDH (the Sustainable Trade Initiative) contributed more than €11 million to field-level projects, enabling more than 1.3 million cotton farmers in China, India, Pakistan, Turkey, Tajikistan, and Mozambique to receive support, capacity building, and training.

BCI supplier and manufacturer members also play a crucial role in increasing uptake as they bridge the gap between Better Cotton supply and demand. In 2019, suppliers and manufacturers sourced more than two million metric tonnes of cotton as Better Cotton, ensuring that there was enough supply available to meet retailers’ needs.

The retailers and brands, cotton traders and spinners who sourced the largest volumes of Better Cotton in 2019 will be revealed in the 2019 Better Cotton Leaderboard, launching at the 2020 Global Cotton Sustainability Conference in June 2020.

Fibre2Fashion News Desk (GK)

Must ReadView All

S Korea signs free trade agreement with Cambodia

Textiles | On 26th Oct 2021

S Korea signs free trade agreement with Cambodia

South Korea and Cambodia have signed a free trade agreement to deepen ...

Pic: Shutterstock

Retail | On 26th Oct 2021

UK retail sales volumes drop by 0.2% in Sept 2021: ONS

UK retail sales volumes fell by 0.2 per cent in September following...

S Korea, Philippines sign free trade agreement

Textiles | On 26th Oct 2021

S Korea, Philippines sign free trade agreement

South Korea recently signed a free trade agreement with the...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Shyam Gupta,

Shyam Gupta

Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Daniel Odermatt, Ventile

Daniel Odermatt

Ventile is a registered trademark used to brand a special high-quality...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Gaurang Shah, Label Gaurang Shah

Gaurang Shah
Label Gaurang Shah

Hyderabad based designer <b>Gaurang Shah</b>, has been traversing the...

Manish Malhotra, Label Manish Malhotra

Manish Malhotra
Label Manish Malhotra

A multitalented designer and founder of an eponymous label, Manish...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search