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Bemberg becomes part of "Sustainable Thinking" project

Apr '19
Pic: Asahi Kasei
Pic: Asahi Kasei
Bemberg, high-tech natural material with a unique touch and feel, made by Asahi Kasei has been selected for the “Sustainable Thinking” project by Museo Salvatore Ferragamo. The Sustainable Thinking exhibition, presenting fashion, art and materials on sustainable innovation, is being held at Museo Salvatore Ferragamo from April 12, 2019 to March 8, 2020.

Since 1931, Bemberg is a new material definition for responsible luxury and cool exquisite comfort, whose smart heritage is born in a circular economy.

“Sustainable Thinking” is a unique initiative that explores Ferragamo’s sustainability from the pioneering spirit of its founder Salvatore Ferragamo in his revolutionary use of natural, recycled and innovative materials to the more innovative experimentation with sustainable materials and techniques along with an artistic/cultural perspective on the vital issue of sustainability.

Sustainable Thinking turns to a wider public, aiming to inspire reflection on the increasingly crucial and contemporary issue of environmentalism, using the language of fashion, art and materials. The project has been designed by Stefania Ricci, director of Museo Salvatore Ferragamo and Fondazione Ferragamo, with Giusy Bettoni, CEO and founder CLASS, Arabella S Natalini, Sara Sozzani Maino and Marina Spadafora.

Materials are the common theme throughout the exhibition. The suggested itinerary begins with the founder Salvatore Ferragamo’s initial research into materials in the 1920s, including hemp, cellophane and fish skin, to then explore the stories behind luxurious materials that, after reaching the end of their first life cycles, are transformed into quality products, becoming tangible examples of a circular economy. Installations created using ancient crafting techniques present both the art of recycling and the rediscovery of handcrafting traditions, fundamental aspects of sustainable thinking. Through experimentation, smart technologies open the door to change, leading to a virtuous rediscovery of natural fibres in an inexorable return to nature.

At Museo Salvatore Ferragamo, will be showcased the circularity of the Bemberg story - its source, manufacture and end-of-life credentials, checking the LCA study, signed by ICEA and validated by Paolo Masoni.

Bemberg is made from the smart-tech transformation of cotton linter bioutility waste, converted through a traceable and transparent closed loop process. Made in Japan, Bemberg also delivers on laboratory verified end of life options, and a finalised LCA study, signed by ICEA. An Innovhub report confirms that Bemberg filaments disintegrate at 100 per cent and that Bemberg’s very low concentration of hazardous substances complies with the limits specified by the UNI EN 13432. The compost obtained from the Bemberg filaments is also without any ecotoxicity. (SV)

Fibre2Fashion News Desk – India

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