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Bemberg to present new fabric innovations at PV New York

Jan '20
Pic: Asahi Kasei
Pic: Asahi Kasei
Bemberg will present a full range of new fabric innovations and collaborations with fashion brands from US and beyond at Première Vision (PV) New York on January 21-22. These include manufacturers like Brunello SpA & Cotonificio Albini SpA from Italy and luxury linings installed at Bemberg Lining Showroom in heart of Garment District hosted by CHH America.

Bemberg has decided to cooperate with a Japanese producer to offer customised yarn dyed Jacquard lining starting from 55 yards, per colour.

“On show in New York there is the whole process of sustainable fashion making,” said Junshu Furusawa, sales of Bemberg. “Indeed, through these fabric suppliers, we will be showcasing also new premium brand fashion range adoptions and collaborations with brands such as Caalo that is making its mark in the outerwear market with its sustainably produced functional-luxury proposal. For SS20, Caalo utilised Bemberg lining because of the sustainability properties and it's unique colour. Caalo looks to utilise as much eco-friendly and sustainable materials as possible without compromising on design or quality. The Bemberg lining was a perfect fit.  

Brunello SpA will present the new SS20 collection that takes its inspiration from the ethnic and tribal cultures of South America projected in the current world and in relation with the new generation trends. Thus, they have created a new range of linings where colour and images have the power to evoke rites of the past but at the same time create strong suggestions and have the power to amaze. Technology, innovation and experience are the main values of our work, that combined with the extraordinary characteristics of Bemberg give life to a collection where colour dominates, maintaining high product quality and paying attention to sustainability.

Among the new fabrics highlight is the new partnership of Bemberg with leading Italian Cotonificio Albini SpA especially for two of their brands: Albini Donna and Albini 1876. Albini Donna is versatility, experimentation and extensive research. Combinations of precious raw materials, the use of special, imaginative, refined jacquard and fil coupé yarns, give life to versatile fabrics, conceived for a more sophisticated and intriguing woman.

100 per cent Italian taste, textile know-how, creativity and continuous research are the distinctive features that set Albini 1876 apart, the group's historic brand which, for over 140 years, has been delivering collections that meet all the most demanding market requirements. Of special interest, Doris TP a fabric made with an innovative blend of linen and Bemberg: an eco-friendly fabric that is extremely breathable and soft, with a full-bodied and fluid hand that leaves a feeling of comfort on the skin. The slightly slubbed appearance of linen combined with the silkiness of Bemberg give life to a fabric that tells of a refined and natural rusticity. 

Moreover, Bemberg will showcase interesting developments enriched by Velutine Evo, a new finishing refinement technology developed in the Japanese laboratories of Asahi Kasei that offers a premium finish to the best qualities of the classic Bemberg peach skin touch. As part of the company’s continuous innovation, Velutine Evo brings better environmental, energy and water profiles for the benefit of Bemberg partners in the manufacture of their ranges. It sets a new benchmark for everyday luxury with a new generation of fibrillation technology.

With Velutine Evo, Asahi Kasei is offering new values and choice for the market to move in a way that suits their Bemberg customer base with an openness that delivers a truly reliable, equal and precious outcome. Bemberg products are made from a cotton linter bio-utility material, a natural derived source, and a truly unique one in the smart fibre arena that doesn’t deplete forestry resources. The company by leading materials manufacturer Asahi Kasei is the sole maker of one-of-a-kind, matchless, high-tech natural fibres with a unique touch and feel as well as unique performances such as moisture control and is antistatic.

Fibre2Fashion News Desk (PC)

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January 2020

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