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Bemberg to present smart material innovations at PV

Jan '20
Pic: Asahi Kasei
Pic: Asahi Kasei
Bemberg, the Japanese brand of regenerated cellulose fibres, is gearing up for Première Vision (PV) Paris from February 11-13, with a key statement on sustainability: Let’s Make it Circular! Bemberg will have 2 booths, one in yarn-focused sector and other in Smart Creation area, the curated district showing sustainable innovation for textile & fashion business.

“We simply could not miss out on the Smart Creation Area as sustainability is the founding pillar of our company,” said Shunsuke Sato, sales manager of Bemberg by Asahi Kasei. “Indeed, the smart fibre is made from a cotton linter which is pre-consumer material, a natural derived source, that doesn’t deplete forestry resources. The strategy beyond our double presence is to highlight our deep commitment to responsible innovation to a larger target of professionals.”  

Let’s make it circular! is the motto at the Smart Creation booth. The lifespan of Bemberg’s regenerated cellulose fibre derived from cotton is fully circular: from the source to manufacturing. The whole sustainable closed-loop process is supported by the LCA study, signed by ICEA and validated by Paolo Masoni. Recyclability is granted by the Global Recycle Standard - GRS certification by the renowned Textile Exchange.

Bemberg yarns are entirely biodegradable and ecotoxicity-free – meaning that at the end of their life circle they break down into the environment leaving no trace in terms of toxic substances as attested by the Innovhub-SSI report.

On show at Première Vision will be some of the most recent collaborations with GRS-certified partners such as Fiveol, Smi Tessuti, Tessitura Uboldi, Infinity, Sidonios, Matias & Araujo, Tintex, Ipeker, Ekoten, for fashion fabrics as well as Pezzetti and Brunello & G.crespi from lining partners.

A special focus will be on Velutine Evo, the new fibrillation finishing technology for Bemberg fabrics only that guarantees another level of sustainable benefits without sacrificing the Bemberg amazing and unique touch. As part of the company’s continuous innovation, Velutine Evo brings better environmental, energy and water profiles for the benefit of Bemberg partners in the manufacture of their ranges. 

The sustainable achievements of the new finishing technology have been measured by LCA – Life Cycle Assessment study by ICEA and proved to guarantee environmental benefits such as -16.5 per cent of greenhouses gas emissions and -21 per cent of overall consumption of energy resources. On top of that Velutine Evo means -20.5 per cent of electricity savings, -15.9 per cent of steam production and -19.5 per cent of water consumption.

The first Bemberg partner to present a commercial collection enriched by Velutine Evo is the Portuguese Matias & Araújo. With an innovative spirit, dynamism and a determined entrepreneurial spirit, the company is a leading knitwear producer for the textile industry. 

In the hall 6, Bemberg will display key commercial items developed by premium brands such as Caalo that is making its mark in the outerwear market with its sustainably produced Functional Luxury proposal. For SS20, Caalo utilised Bemberg lining because of the sustainability properties and its unique colour.

Caalo looks to utilise as much eco-friendly and sustainable materials as possible without compromising on design or quality.

The new partnership of Bemberg with the leading Italian Cotonificio Albini SpA especially for two of their brands: Albini Donna and Albini 1876, will be the highlight of the show. Combinations of precious raw materials, the use of special, imaginative, refined jacquard and fil coupé yarns, give life to versatile fabrics, conceived for a more sophisticated and intriguing woman. 100 per cent Italian taste, textile know-how, creativity and continuous research are the distinctive features that set Albini 1876 apart, the group's historic brand which, for over 140 years, has been delivering collections that meet all the most demanding market requirements.

Of special interest will be, Doris TP, a fabric made with an innovative blend of linen and Bemberg: an eco-friendly fabric that is extremely breathable and soft, with a fullbodied and fluid hand that leaves a feeling of comfort on the skin. The slightly slubbed appearance of linen combined with the silkiness of Bemberg gives life to a fabric that tells of a refined and natural rusticity.

A naturally stretch woven proposal by Gianni Crespi Foderami SpA, a company specialised in the manufacture of linings for high quality menswear, womenswear and childrenswear, has been able to develop a precious 100 per cent Bemberg lining that is indeed stretch thanks to the fabric construction itself. Quality, flexibility, competitiveness and service targets are constantly viewed and pursued in a continuous technological updating and careful management of the organisation. Being vertically integrated, from sectional warping up to shipment, the company directly controls these process steps in order to achieve high levels of quality of service and product.

The participation of Bemberg at Première Vision is the final and chapter of a global tour pointing to some of the most cutting-edge design innovations on planet Fashion such as Pitti Uomo, Première Vision NYC and ISPO. At each ‘sustainable pit-stop’ the company has showcased a different aspect of its multitasking and sustainable imprint.

Bemberg, by Asahi Kasei, is a one-of-a-kind, matchless and original, new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Made in Japan, Bemberg also delivers on laboratory verified end of life options, and a finalised LCA study, signed by ICEA.

Fibre2Fashion News Desk (PC)

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