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Bemis to show Sewfree sportswear solutions at Outdoor
Jun '17
Courtesy: Bemis Associates
Courtesy: Bemis Associates
Bemis Associates, a famous design partner to leading sportswear, technical, and lifestyle brands, will show its suite of Sewfree Bonding solutions, and examples of its partners’ garments infused with Bemis technology, at the OutDoor expo, a leading tradefair for sports clothing, in Friedrichshafen, Germany, from June 18 to 21, 2017, in hall A4, stand 411.

Using Bemis’ Sewfree Bonding solutions, industry-leading brands including Athos, Nike, and Adidas have been able to push the expectations of how a garment can look and perform in a complementary way – from bonding challenging fabrics like nylon or natural fibres to infusing connective technology. Examples of these innovative, versatile garments will be on display for OutDoor attendees to learn more about.

Lacey Johnson, global brand manager said, “We want to show OutDoor attendees that future-of-fashion technology resides in the four walls of our exhibition booth. Our Sewfree bonding solutions, paired with Bemis’ collaborative expertise, can help our partners create new and innovative garments, regardless of the design challenge at hand.”

Partner garments on display will include Adidas Ultimate Pant, where Sewfree construction enables the reduction of material and weight while eliminating distractions. With Flowfree technology, athletes can stay cool and comfortable no matter how much they sweat.

Athos, a first-of-its kind application that communicates all of the body’s movements through encapsulated fibres with Bemis’ Sewfree technology that keeps the important things dry, will also be presented. Bemis Nylock Trak Zip, a fully-bonded jacket that demonstrates a collection of applications that infuse technology and aesthetic into seams, pockets, cuffs and hems, will also be a part of the show.

Another garment on display will be the Nike Tech Fleece, which Infuse Sewfree Bonding technology into natural fibres to create iconic looks without blocking the natural breathability and performance attributes of cotton and fleece. (GK)

Fibre2Fashion News Desk – India

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