Home / Knowledge / News / Textiles / Birla Cellulose partners Ankur Textiles for Liva fabrics
Birla Cellulose partners Ankur Textiles for Liva fabrics
04
Jul '18
Courtesy: Birla Cellulose
Courtesy: Birla Cellulose
Birla Cellulose has partnered with Ankur Textiles, women’s wear division of Arvind Limited, to launch a wide range of Liva fabrics with 100 per cent modal and 100 per cent viscose blends for womenswear. This multi-fibre fabric is an alternate to the traditional fabric for new age Indian women who deserve high position as well as comfort in her apparel needs.

Liva range of fabrics is introduced under Ankur Textile fabric brands - Zoya, Blossom and Glam & Glory. This range has been carefully crafted to meet the requirement of western and ethnic womenswear.

"The launch of this collection marks our expansion into multi-fibre fabrics as a fashionable alternative to cotton. Our expertise in textile fabrics, combined with the use of technology, has enabled us to develop fabrics that offer both styles with comfort for consumers. Our in-house design team will continue to introduce more such trendy collections in future to delight our customers," Brijesh Bhati, CEO, Ankur Textiles, said.

"Collaborating with likeminded brands is part of our business strategy and we are happy to partner with Ankur Textiles. This association allows us to reach millions of women through their wide range of distribution with an assurance of high quality fabrics which are nature based and fluid. This is just the beginning; we are looking forward to a long term collaboration with Ankur Textile," Manohar Samuel, president – marketing, Birla Cellulose, said.

These fabrics will be available across retail points throughout the country in a range of colours, textures and prints. This will enable not just the retail consumers but boutique owners, designers, small retailers to access Liva’s fluid fabric to create their own fluid designers. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

VF Corporation to split into two independent companies

Apparel/Garments | On 14th Aug 2018

VF Corporation to split into two independent companies

VF Corporation, a global leader in branded lifestyle apparel,...

Courtesy: Good On You

Apparel/Garments | On 14th Aug 2018

Good On You in Oz adds 500 European brands to rating app

Australia-based Good On You’s brand-rating app has recently added 500 ...

Courtesy: USDA/FAS

Textiles | On 14th Aug 2018

US cotton exports in 2017-18 highest in over a decade

Cotton exports from the US in 2017-18 reached their highest level...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search