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Brrr introduces advanced cooling fabric, Brrr Pro

Dec '20
Pic: Brrr
Pic: Brrr
Brrr, a cooling fabric innovator, has announced a new advanced performance textile ‘Brrr Pro’ which has enhanced cooling fibres that are embedded with micro cooling minerals, plus hyper wicking and performance drying that work together to elevate the “triple chill effect” for superior comfort and a fresh experience that outperforms other brands.
Brrr Pro harnesses the power of micro cooling technology to create a more intense cooling sensation.
In independent lab tests from a globally respected third-party testing firm, Brrr Pro Polyester scored 0.194 in Qmax testing, which measures the cool-to-the-touch sensation of fabrics. That Qmax score for Brrr Pro was 81 per cent better than the 0.107 score of another brand of cooling fabric and 53 per cent better than the score for a comparable performance polyester fabric.
In wicking and drying tests, Brrr Pro outperformed competing products and dried in a fraction of the time. Brrr Pro was created for the athletic and fitness markets, and it helps keep athletes cooler and dry so they can perform their best.
“We are thrilled to bring the cooling performance power of Brrr Pro to the athletic market so hard-working athletes can feel their best when they train, perform and recover,” Mary-Cathryn Kolb, founder & CEO of Brrr, said in a press release. “Brrr Pro draws more heat and moisture away from the skin to keep athletes cooler and dryer at work and at play.”
Brrr holds a provisional patent for Brrr Pro, which has been under development for more than three years. Brrr experimented with dozens of formulas that were tested on more than 1,000 kgs of yarn before choosing the best combination for Brrr Pro Polyester.
All Brrr fabrics are independently tested by a globally recognised lab to prove that they outperforms other products.
Brrr licenses its cooling fabric technology as a premium ingredient to retailers including Southern Tide, Mizzen+Main, Greyson, Aday, Kit and Ace, Forloh, Bigfoot Sock Co, Sheex and many others.

Fibre2Fashion News Desk (JL)

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