"Kid's apparel is an essential consumer category for Udaan. Selling more than 1 million units every month, we are growing by 100 per cent quarter-on-quarter. We aim to partner with 1.5 lakh+ kid's wear stores by the end of 2019 making Udaan the most preferred distribution platform for kid's wear brands in the country," said Ankit Agarwal - business head - apparels & accessories, Udaan.

The three-day expo in Mumbai will witness enthusiastic participation from over 100 national and international exhibitors from 10 exhibiting countries such as China, Korea, Hong Kong, Australia, Canada, Germany, Japan, Singapore, Russia and Taiwan to name a few. These industry players will present over 450 brands to showcase and launch an exhaustive spectrum of baby care products, toys, baby food, organic clothing, nutraceuticals, ergonomic furniture, licensing brands, stationery, gifts, infant safety technology, and brain development tools among a rich array of other quality, technologically advanced and aesthetically pleasing international products. The event is well-supported by key associations such as All India Association of Industries (AIAI), Indian Imports Chamber of Commerce and Industry (IICCI) and Franchising Association of India and Licensing Industry Merchandisers' Association (LIMA).

Some of the key exhibitors will include Artsana India Pvt Ltd – Chicco, Nobel Hygiene Pvt Ltd, Mitsui & Co. India Pvt. Ltd. – Merries, PUR Thailand, Tiny Twig Apparel Pty Ltd., Softsens Consumer Products Private Limited, NOVATEX GmbH, First Care India Private Limited – BuddsBuddy, Azafran Innovacion Ltd., American Hygienics Corporation, Mother and Babycare Inc. – Little Angel, Indify Ventures - OK Baby & BEABA, Maiden Distributors amongst others, who will showcase trending and innovative products catering to this niche industry.

“The maternity and baby care products industry in India which has a projected growth rate of over 17 per cent (CAGR) till 2020 is undergoing a phase of complete innovative transformation in the recent years, making India a worthwhile market for such products among other emerging nations. Formerly, this industry was in a nascent stage and was considered to be niche from an Indian perspective but now, driven by increasing demand by upwardly mobile millennial parents who are keen to use the latest child care equipment in the market, is ready for its greatest metamorphosis. Accordingly, key players are constantly involved in innovative development to widen the market, by using new technologies and advanced marketing approaches," speaking on the upcoming CBME India 2019, Yogesh Mudras, managing director, UBM India, said.

CBME India 2019 will comprise a number of salient features including two days of power – packed knowledge sessions, seminars, discussion of new trends and various international pavilions to surge into the rapidly expanding and diverse retail sector in India. A special Licensing Pavilion by Lima is bound to attract visitors along with the presence of a number of licensing industry. This feature will foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the Indian business community. The pavilion will showcase various licensing opportunities and have licensing experts to answer queries related to global brand licensing. Another feature includes presentations and seminars by WGNS, the trend partner for CBME India 2019 that will discuss Kids Fashion trends, Toy trends and Retail concept. The two-day conference will also have sessions by industry speakers on ‘Fast Fashion impact on the kids wear market’ and ‘How Brands are adopting Closed Loop Recycling to incorporate sustainability’.

"The CBME India thus plays a vital role in this market by creating awareness, and demand for novel products that truly make parenting easy and a joy. It also gathers the entire buyer and seller community to increase the penetration, reach and variety of child, maternity and baby care products in the country to generate more business," Mudras added. (RR)

Fibre2Fashion News Desk – India