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Casablanca weaves success with Kornit Storm II DTG printer

15
Jul '19
Pic: Casablanca Apparels
Pic: Casablanca Apparels
Casablanca Apparels, one of the largest manufacturers of t-shirts and promotional wear in India, has added a Kornit Storm II direct-to-garment (DTG) industrial digital printer to its production framework to offer quality and various innovative solutions to its customers. Casablanca has more than 25 years of experience and over 5000+ successful clientele.

The Kornit Storm II is an ideal digital DTG printer that answers the needs of high-volume production, created to accelerate production speed and volume with unparalleled print quality, fast turnarounds, and high profitability. Water-soluble pigment inks with certified Oeko-tex and wet-on-wet integrated pre-treatment process gives a huge competitive advantage, said Casablanca in a press release.

“We knew the future is customised printing, Custom printing merchandise is like a walking billboard: no matter where your custom printed products go, people will be exposed to your company’s brand. This is a flourishing segment and can only be done through digital printing. This lead us to go for the Kornit Storm II - the leader in DTG,” said Shashank Karani, founder and owner of Casablanca Apparels.

Casablanca has in-house manufacturing of t-shirts, polo shirts and more with a capacity of approximately 20,000 t-shirts a day. Although it keeps stocks of blank t-shirts, it also does a lot of cut and sew t-shirt designs along with personalised labelling.

“Adding Kornit’s DTG to our portfolio of products, is perfect for our push in the digital textile industry. The Indian garment industry is looking at mass customisation and is ready to move from screen to digital, as skilled labour markets get tighter, water discharge a huge problem, and trending events and other factors forcing shorter runs and fast turnaround along with demands for green technologies along with better quality and on demand short runs are now the trend. With digital inventories are reduced at all ends and customers do not need large and messy screen printing setups, and focus more on marketing and building more e-commerce setups. With social media and e-commerce this is increasing the demand for these products. We are ready to take the DTG market to the next level with our support and knowledge along with Kornit’s experience and technologies for this segment,” said Sam Patel, CEO of Arrow Digital Pvt Ltd.

“A combination of disruptive technology from Kornit and expert local support 24/7/365 from Arrow did an incredible job and helped us to maximise our output in achieving customer satisfaction. We are confident we will be adding more capacity in the coming months,” added Karani.

Kornit Digital based in Israel, revolutionised digital textile printing in more than 100 countries with over 1000 flourishing customers globally. Kornit believes that its unique technology and leading solutions for textile printing are fundamental to fulfilling the emerging global trends of personalisation, online shopping, social media impact, as well as consumer awareness for sustainability and how garments and textiles are made. (PC)

Fibre2Fashion News Desk – India


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