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CCI & Chinese and Western design masters unveil new fashion
Apr '18
CCI & Chinese and Western design masters unveil new fashion
It was a rare West-East fusion as denim maestros Adriano Goldschmied and Chen Wen were roped in by CCI (Cotton Council International), the global marketing arm of the US cotton industry, to use sustainable US cotton fibre for the launch of the 2018-19 Autumn/Winter denim fashion collection at the China International Fashion Week in Beijing, March 28.

The denim fashion show created a unique kaleidoscope of expression in fabric and denim design by combining today’s fashion trends with US cotton-rich knitted fabric and woven denim fabrics from Heng Liang and Advance Denim, two leading denim fabric manufacturers in China, with the technological innovation of SolucellAir and traditional Chinese Miao embroidery.

As a chief designer of the collection, Chen Wen integrated the beauty of his paintings and traditional Miao embroidery into denim design, and his passionate strokes and colors infused a new vitality into the garments.

Through ‘Life Meets Art’, ‘East Meets West’, and ‘Technology Meets Fashion’, the collection interpreted passion and inspiration and showcased new highlights of denim garments integrating Chinese and Western elements.

Nearly 400 guests attended the runway show, including Cotton USA licensees, governmental officials, students from textile universities, and key mainstream and trade media.

Adriano Goldschmied said, “This was my first time attending China International Fashion Week and I am honoured to work with Chen Wen in this runway show to make traditional denim more fashionable and functional by adopting technological innovation and eastern and western design concepts.”

Karin Malmstrom, director of China and Northeast Asia for CCI said, “This denim fashion show represented a grand gathering of fashion creativity and technological innovation promoting quality and sustainable US cotton fibre. At Cotton USA, we’re dedicated to providing the entire supply chain with networking opportunities, ongoing education, and the latest research and technological innovations.”

Wen said, “This platform not only promoted close collaboration between upstream manufacturers with fashion designers, but also showcased denim fashion that combines art, technology and innovation through the creativity of designers.” (GK)

Fibre2Fashion News Desk – India

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