The Cotton Council International (CCI) recently celebrated the ‘2018 China Cotton Days’ in Beijing and Shanghai to showcase innovative US cotton products from technology and fashion partners to the global cotton supply chain. Global industry leaders joined the global marketing arm of the US cotton industry for the innovative china cotton days.
At the ‘What’s New In Cotton?’ exhibition, six technology partners showcased new products, which combined their technologies with US cotton. Chen Wen, an internationally renowned denim design master, also made a special guest appearance at the event to celebrate his innovative collaboration with CCI.
Karin Malmstrom, China and Northeast Asia Director for CCI said, “With the rise of the global economy and people’s living standards, the demand for cotton-rich and blended performance products has increased as well.”
Event discussions focused on the importance of using innovative technologies and precision agriculture for cotton production to provide sustainable operations. On the topic of worldwide cotton trends, Karin Malmstrom stated that since 2000, the global demand for man-made fibres has increased significantly. Meanwhile, demand for cotton has remained stable with smaller growth although recently has seen an upturn in demand.
Cotton USA continues to develop ‘What’s New In Cotton?’ to show its commitment to innovation. The mission of this programme is to inspire the textile industry to think about new, innovative ways to use US cotton, and share new ideas, technologies and opportunities to help companies see the potential that US cotton can add to their business.
In addition to featuring innovative and functional US cotton products, Cotton USA also collaborated with the fashion designers to create avant-garde designs. For this event, CCI brought together two world-renowned denim masters, Chen Wen and Adriano Goldschmied, for its Fall/Winter 18/19 denim fashion show. Through expressing different design concepts and artistic expressions of East and West, their collaboration integrated new technologies with traditional Chinese Miao embroidery in oil painting style, to bring out the passion and inspirations of denim.
Through keynote presentations, an interactive exhibition and the fashion show, Cotton Day in China offered a comprehensive look at the continuous explorations of Cotton USA in areas of innovation, creativity, technology, and fashion. (GK)
Fibre2Fashion News Desk – India