CCI's Bruce Atherley to speak at #ICAHK18 trade ev

07 Jun '18

1 min read

Bruce Atherley, executive director of Cotton Council International (CCI), will take to the stage at the upcoming trade event #ICAHK18, which will be held on October 17 and 18, 2018, at the Grand Hyatt in Hong Kong. The event is expected to attract over 700 participants from more than 30 countries. Leading industry speakers will talk on latest cotton news.

Atherley will deliver insights on ‘What’s New in Cotton?’ showcasing new ideas and innovations that are designed to inspire brands and retailers to focus on cotton as a performance fabric instead of man-made fibres.

Live models will walk the runway to demonstrate 5 to 10 new US cotton rich outfits that each feature innovative technology and deliver outstanding new consumer benefits. These new performance cotton fabrics come from several countries and could be the future of cotton garments and home textiles.

Bruce said, “I am very excited about the opportunity to speak at the ICA’s annual event. With such a storied history and amazing attendance from dozens of countries and companies, ICA represents a unique and special opportunity to reach hundreds of the most influential cotton people at one time and place.” (GK)

Fibre2Fashion News Desk – India

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