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Chromuch reveals colour selection for Chromuch Now

Oct '19
Pic: Chromuch
Pic: Chromuch
Chromuch, an innovator in sustainable, colour-rich and developer-friendly synthetic fibres, has revealed 14 promostyl-curated colours that comprise Chromuch Now, a programme of select solution dyed colours that are always in stock, competitively priced, with low minimum ordering quantity. Chromuch Now provides real fibre solutions to historical challenges.

Chromuch fibres are rich in colour, colourfast, earth-friendly and are made from post-consumer recycled plastic bottles and use absolutely no water in the dyeing process. Chromuch Now has unveiled its diverse colour palette of 14 fade-resistant colours which include mineral grays, sulphurous yellows, deep reds, pitch blacks and on-trend blues.

With Chromuch, rich colour and functionality are inherent to the yarn itself, innovating the entire design process. Its solution-dyed ChromShield technology allows for magnified colour vibrancy and durability, and a variety of performance on-demand functionality such as UV protection, fire retardancy, heat retention, quick-dry and antibacterial properties. With Chromuch Now, developers can confidently select colours up front, eliminating stress and the need to colour-match. Chromuch is a premium product and a process, designed to be developer-friendly and meet the highest standards in performance textiles.

Chromuch's patented ChromShield technology offers the deepest blacks, richest reds and the brightest blues, and protects its vibrant colour wash after wash, hike after hike. ChromShield technology is not only fade resistant, it also allows for a variety of performance functions on-demand such as quick-dry, antibacterial, UV blocking, or heat-retention.

Chromuch's water-free dyeing solution saves 3 gallons of fresh water per yard of fabric, so a designer no longer needs to compromise his vision.

Chromuch solution dyed fibres are not only water-less, they are made of recycled PET bottles and are GRS 4.0 certified. For every kilogram of Chromuch fibre, 77 plastic bottles are removed from landfills and seas.

Chromuch is the most reliable and most eco-certified synthetic fibre available on the market having been Bluesign, recycled PET, Higg Index certified, Oeko-tex, ISO-14001 and more. Full traceability and sourcing transparency are built in by default when designing with Chromuch.

Fibre2Fashion News Desk (PC)

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November 2019

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