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Coats launches two new BCI certified cotton products

29
May '19
Pic: Coats
Pic: Coats
Coats has launched two new 100 per cent cotton products. Tre Cerchi Vero and Tre Cerchi Vero + are both certified by the Better Cotton Initiative (BCI) as being made from sustainable raw materials. Headquartered in the UK, Coats is the world’s leading industrial thread company. The company has a workforce of 18,000 people across six continents.

“As our customers strive to achieve their sustainability goals, we can support them by exploring innovative solutions and products which are independently verified as being made from sustainable raw materials. We are doing our part to contribute to an end product that the consumer can trust has been made as sustainably as possible and without compromising on quality and performance,” Adrian Elliott, president, apparel and footwear, Coats said in a press release.

BCI is the largest cotton sustainability programme in the world. It exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. It aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity.

In addition, Tre Cerchi Vero + is Cradle to Cradle approved for its dyes and chemicals. The Cradle to Cradle Products Innovation Institute is a non-profit organisation which administers the standard. Completely free of harmful substances, including pesticides, Tre Cerchi Vero + is an eco-friendly solution for seams on a wide range of products. Developed with premium quality long-staple fibres, it achieves the natural look of cotton while enhancing productivity.

Through continual development and pioneering work through global teams and communities, Coats has been able to create the two new 100 per cent cotton threads that offer uncompromising looks and performance in a completely sustainable package.

The Tre Cerchi products extend Coats’ existing range of sustainable threads. Launched in 2018, EcoVerde, a revolutionary product range including Coats Epic EcoVerde and Coats Gramax EcoVerde, feature 100 per cent recycled sewing thread. EcoVerde offers the same proven level of performance as the industry’s leading non-recycled threads. (GK)

Fibre2Fashion News Desk – India


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