Home / Knowledge / News / Textiles / Cocona signs contracts with sleep and bedding brands
Cocona signs contracts with sleep and bedding brands
18
Mar '18
Courtesy: PR Newswire
Courtesy: PR Newswire
Performance enhancing materials technology company, Cocona, has signed contracts with well-known sleep and bedding brands using 37.5 Technology. Contracts include millennial favourite, Buffy comforter, established homeware fashion leader, Pottery Barn, and SleepNumber. Bedding made with 37.5 Technology actively removes excess heat and moisture vapour.

Bedding with 37.5 Technology increases the amount of time spent in the comfort zone for a deeper, more restful sleep.

Already relied on by the most demanding of outdoor apparel brands such as Carhartt, Adidas, Bauer, Rossignol, and RipCurl and fashion leaders, Kenneth Cole and Tommy Bahama, 37.5 Technology now brings its innovative thermoregulation fabrics to bedding. Delivering the same benefits as its high-performance clothing—moisture management, next-to-skin comfort and microclimate regulation—37.5 technology delivers the perfect night sleep by keeping humidity and temperature at optimum comfort levels.

Leo Wang, Buffy's founder and CEO, explains the decision to work with 37.5 Technology, "We condensed over 25 years of experience of making comforters into one product and it had to be as close to sleeping in a cloud as possible. By infusing the comforter with 37.5 technology at a microscopic level, we were able to eliminate humidity from under the covers, ensuring an end to sleepless nights spent trying to stay at the perfect temperature. The approach saw returns of fewer than .5 per cent on all comforters sold."

Developed for high-performance athletic and sportswear, 37.5 Technology has been shown by Inside Climate in Munich and the Swiss Federal Laboratories for Materials Science and Technology (EMPA) to significantly reduce the humidity within a bedding microclimate. It works by infusing fabric and fill with natural activated minerals which continuously adjust to ensure personal comfort. The advanced climate control of 37.5 technology performs far beyond traditional wicking by managing moisture to maintain ideal microclimate under your bedding all through the night.

37.5 founder and CTO, Dr. Greg Haggquist explains, "Room temperature and humidity play a role but it's actually the personal microclimate created in your bedding that determines comfort, and if you share a bed, that microclimate might be quite different to that of your partner, exacerbating the problem."

"Effective management of both heat and moisture is essential to good sleep, and bedding materials have a great impact on the human body's ability to stay in balance—especially when that balance is slightly different from the person next to you," added Haggquist.

Bedding made with 37.5 Technology actively removes excess heat and moisture vapour on-demand to maintain an optimum comfort zone, allowing individuals to enjoy deeper, longer periods of sleep. In third-party field testing with the 37.5 sleep system, subjects spent twice the time in the comfort zone than the identical bedding without 37.5 technology. Additionally, bedding made with 37.5 Technology dries faster than other bedding, drastically reducing energy used in the laundering process and, rather than washing out, the active particles are permanent and, are refreshed each time they are laundered.

Haggquist concludes, "There is no longer any need for sleepers to be woken up by shivers or sweats. By using a 37.5 Technology sleep system from any of our brand partners, sleepers can ensure their personalised climate above their skin will be warmed when they are cold and cooled when they are warm no matter the season." (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Prime Minister's Office, UK

Textiles | On 15th Nov 2018

British PM May secures cabinet support on Brexit

The British cabinet on 14 November backed a draft withdrawal...

India expands paperless processing of export documents

Apparel/Garments | On 15th Nov 2018

India expands paperless processing of export documents

To improve ease of conducting business and promote paperless...

Pak textile mills assured of ECC decision implementation

Textiles | On 15th Nov 2018

Pak textile mills assured of ECC decision implementation

The Pakistani prime minister’s advisor for commerce, textile,...

Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Angelina Francesca Cheang, MY ANJE

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Cem Erdogrul,

Cem Erdogrul

Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Eric Scholler, Groz-Beckert

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search