Coloreel appoints thread colouring distributors in Europe

04 Sep '18

2 min read

Courtesy: Coloreel

Coloreel has secured the distribution of its revolutionary thread colouring unit in Europe through leading distributors of industrial embroidery machines and textile printers. The distributors will be responsible for sales, service, and installation to all customers. The Coloreel technology enables high-quality colouring of textile thread on demand.

The company has taken the first step in building a global distributors network, starting with Europe. Leading distributors in key markets for the embroidery industry have signed on to become the foundation of the network, according to a company press release.

“Coloreel is the most exciting innovation to happen in the world of embroidery for the past 20 years. This technology will change the way many embroiderers work forever,” Tony Dorsey, CEO at AJS Embroidery, Coloreel distributor for the UK and Ireland market said.

The Coloreel technology enables high-quality instant colouring of textile thread while it is in the textile production. By instantly colouring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colours.

“We think that the Coloreel Technology will be the next step in the future of the Embroidery Business. No more colour restrictions will help to create designs without any barriers,” Torsten Preiss, CEO at Barudan Deutschland, Coloreel distributor for Germany, Denmark, Austria, and Switzerland said.

Because of the huge market potential and the clear trend in personalisation, Coloreel will launch their product in Europe first. Most markets have joined Coloreels distribution network so far and more will join. The next step is to extend the dialogue to potential distributors outside Europe. The goal is to expand the distribution network worldwide so that everyone can benefit from being able to use one thread with unlimited colours.

“With their many years of experience and expertise in the embroidery market; I feel confident that the distributors will be able to sell our revolutionary product,” Magnus Hellström, VP sales and marketing at Coloreel said. (GK)

Fibre2Fashion News Desk – India

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