Following a 100-year-old colour methodology, refined with 20 years of scientific innovation led by CTIC, Coloro uses logical codes and intuitive design to ensure fashion and textile professionals get the precise colour they planned for easily and accurately - first time around.
Coloro is based on a 3D colour model which defines colour based on a distinct 7-digit code representing the point where hue, lightness and chroma intersect. Of the potential 1.6 million colours available in that system, 3,500 have been selected for showcase in the Coloro products, based on global input from trend forecasters at WGSN, colour experts at CTIC and creative and fashion industry leaders.
The product - comprising physical and digital tools and a comprehensive consulting programme - provides a new dimension of colour intelligence. The digital tool, Coloro Workspace, launching in June, is set to open a new level of creative potential by changing the digital experience of working with colour forever.
"Coloro simplifies how we identify and create colours, enabling colour to be a truly strategic tool for the creative industry. Harnessing the colour expertise within CTIC, we worked closely with 80 leading influencers in the textile and fashion industry to ensure the product responded to their industry needs. The result is a product that is a true game changer," said Thorsten Traugott, leader of the Coloro launch at Ascential.
"There is opportunity to add massive value to the fashion industry by improving colour decisions and making colour communication consistent and accurate. Coloro combines colour science, colour technology and consumer research to dramatically change how creative professionals work with colour across industry functions, from creatives to supply chain to strategists, improving workflow at every step," stated Detlev Pross, leader of the Coloro launch at CTIC.
Hu Song, vice president of CTIC, said "CTIC has invested more than 20 years of deep colour analysis, leading to the development of this unrivalled colour coding system that will open a new level of confidence to brands making and implementing the right colour decisions. Through our partnership with Ascential, global market leaders across industries will have immediate access to this innovative colour solution."
"As a company, one of our key priorities is to bring innovation and value to the industries we serve. By listening to the needs of our customers, we identified a gap in the market for a product that would transform the global colour industry. This exciting new product will help us serve our customers even better," commented Duncan Painter, CEO of Ascential. (KD)
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