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Cordura & Cotton Incorporated to upgrade cotton fabrics
13
Jan '17
Celebrating its 50th anniversary, Invista’s Cordura brand is collaborating with Cotton Incorporated, the research and promotion company for US cotton producers and importers, to explore opportunities to make the ‘fabric of our lives- new cotton blended Cordura fabrics’ more comfortable and durable for a new generation of performance apparel.

Traditional, reliable and biodegradable cotton fibre is known for being soft, natural and comfortable. Blending cotton with the performance benefits of Cordura fibre technology adds additional comfort qualities such as quick dry, long-lasting performance, durability, extra tear strength, and abrasion resistance.

Fabrics from the Cordura brand and Cotton Incorporated collaboration will initially be offered from several Cordura brand authorised mills, including Artistic Milliners, Nishat, Chia Her, and Arvind. The two companies plan to extend the collaboration with additional technology innovations in the months to come.

Cordura fabric and Cotton Incorporated recently participated in the winter Outdoor Retailer expo 2017, from January 10 to 12, 2017, in booths #39213 and #155-401.

Cindy McNaull, global Cordura brand and marketing director said, “Collaborating with Cotton Incorporated celebrates the ideology we’ve been working towards for the past fifty years - heritage meets innovation. Working together with Cotton Incorporated allows us to bring two classics together to deliver the next generation of performance to the ‘fabric of our lives.’”

Emily Croneberger, technology marketing manager at Cotton Incorporated said, “Cotton is inherently comfortable and cotton apparel often becomes a person’s favourite item. The more you like a particular shirt, skirt or jeans, the more you wear it and the more prone it is to showing signs of wear. Blending cotton with Cordura fibre technology enhances a garment’s durability, helping it hold up to the rigors of daily use, and look and feel good, longer.” (GK)

Fibre2Fashion News Desk – India


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