Talking about sustainability in the textile industry, Mercer told Fibre2Fashion, “Circularity will be the main focus of the industry into the future and innovation will drive this. Of course, affordability, performance and longevity will always be key drivers but as consumers continue to understand their impact on the planet through over-consumption, it will influence their purchasing habits to the point where they will choose brands which truly innovate and reduce their impact as well.”

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Fibre2Fashion News Desk (KD)