Interviews
Cotton USA displays at Intertextile Shanghai Home Textiles
25 Mar '19
2 min read
Pic: Cotton USA
Cotton USA presented to the global home textile industry “What’s New In Cotton?”, including new innovative technologies to drive sales growth, at its booth at Intertextile Shanghai Home Textiles trade show. The leading home textile event of Asia was held from March 12-14, 2019, at the National Exhibition and Convention Centre in Shanghai, China.
Cotton USA invited attendees to visit the booth to learn about its collaboration with leading brands and retailers around the world, as well as how to license the Cotton USA Mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices.
Additionally, Cotton USA also had an information booth at Yarn expo, which took place concurrently with the Intertextile show and attracted more than 400 domestic and international exhibitors. At the both shows, Cotton USA highlighted US cotton’s sustainability, quality, transparency, and premium value, as well as the findings of current market and consumer studies and its ongoing sourcing programmes that match US cotton buyers and suppliers throughout the supply chain, according to CCI.
Intertextile Shanghai Home Textiles is a leading home textile event and a dynamic platform for industry professionals to source and to gain design inspirations through the conveniently structured product displays. This year’s show was attended by 232 exhibitors from 11 countries and regions and 20,870 visitors from 68 countries visited the show. 21 Cotton USA’s licensees attended both shows. Nearly 1,800 visitors visited Cotton USA’s booths during the two shows. (GK)
Cotton USA invited attendees to visit the booth to learn about its collaboration with leading brands and retailers around the world, as well as how to license the Cotton USA Mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices.
Additionally, Cotton USA also had an information booth at Yarn expo, which took place concurrently with the Intertextile show and attracted more than 400 domestic and international exhibitors. At the both shows, Cotton USA highlighted US cotton’s sustainability, quality, transparency, and premium value, as well as the findings of current market and consumer studies and its ongoing sourcing programmes that match US cotton buyers and suppliers throughout the supply chain, according to CCI.
Intertextile Shanghai Home Textiles is a leading home textile event and a dynamic platform for industry professionals to source and to gain design inspirations through the conveniently structured product displays. This year’s show was attended by 232 exhibitors from 11 countries and regions and 20,870 visitors from 68 countries visited the show. 21 Cotton USA’s licensees attended both shows. Nearly 1,800 visitors visited Cotton USA’s booths during the two shows. (GK)
Fibre2Fashion News Desk – India
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