Licensees can utilise the Cotton USA Mark to highlight US cotton products throughout the supply chain and at retail. Cotton USA supports partners with a range of value-added services, and the benefits of partnership are tangible, according to a CCI press release. To use the Cotton USA Mark on products sold outside the US, all licensees (mills, manufacturers, wholesalers, sourcing companies, brands and/or retailers) must use more than 50 per cent US cotton in the products (garments, home textiles and nonwovens). To use the Cotton USA Mark on products sold inside the US, the products must contain more than 50 per cent cotton and 100 per cent of the cotton must be US cotton. Cotton USA licensees span the entire global supply chain and are from 31 countries. Cotton USA makes it easy for our licensees. Joining the Cotton USA licensing programme grants access to use the Cotton USA Mark to signify a product’s US cotton content, communicating quality, trust, and premium value, messaging that could equal big business benefits for the licensee. (GK)
Fibre2Fashion News Desk – India
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