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Danish brand Masai Copenhagen gets FSC certification

Nov '19
Pic: Business Wire
Pic: Business Wire
Masai Copenhagen, a leading designer of clothing for fashion-conscious women, has become the first Danish fashion brand to gain the FSC certification. For some time now, Masai Copenhagen has been working closely with its suppliers on an ambitious project to gain FSC certification for its entire supply chain with a view to achieving more sustainable viscose.

In Denmark, FSC certification is best known in the paper, furniture, and wood products industries, but Masai is the first Danish company in the fashion industry to gain certification. It is one thing for Masai’s paper goods to be FSC certified, but the fact that the brand’s wood-based textiles are now also certified is such a significant achievement in the brand’s overall sustainability and CSR strategy because large parts of Masai’s collections are made from wood-based viscose fibres, the company said in a press release.

FSC certification is an international non-profit labelling scheme for wood and paper. The number of trees felled in an FSC forest is not more than the forest is able to replenish. At the same time, FSC ensures protection for flora and fauna, as well as training, safety gear, and decent wages for the people working in forestry.

“It has been and is a pleasure to work with Masai Copenhagen through certification and as they begin to implement the CSR strategy. Right from the start, they’ve been keen to do something big that would make a positive impact on large elements of production, and that desire has now been fulfilled. Of course, it didn’t just mean Masai making changes; their suppliers had to start sourcing in a different, sustainable way, while also ensuring traceability through certification. Fulfilling this objective demands dedication from both Masai and their suppliers. Masai is the first Danish textile industry player to take this step and also to have its suppliers on-board, and praise is richly deserved here,” Loa Dalgaard Worm, strategic director, FSC Denmark said.

“It matters to us at Masai that our CSR measures are a natural extension of our business, so we take action where it will really make a difference. Up to 60 per cent of our collections are created using wood-based fibres, such as viscose, so this is a very natural focus area for us. Lots of people are involved in processes like this, and it takes passion and pride to tackle a task of this magnitude. Some of our suppliers have been with us since the early years of Masai, and it’s definitely worth emphasising their part in bringing this about,” Masai CSR and sustainability manager, Sidse Jensen said.

Fibre2Fashion News Desk (GK)

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