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Datacolor showcases solutions for digital textile design

Nov '19
Pic: Datacolor
Pic: Datacolor
Datacolor continues to collaborate with Adobe by showcasing its latest solutions to help streamline digital textile design at Adobe Max – The Creativity Conference from November 4-6, in Los Angeles. Its collaboration with Adobe pairs the new Adobe Textile Designer plugin for Adobe Photoshop with its ColorReaderPRO to accurately capture and preview colour.

“For nearly 50 years, Datacolor has pioneered innovative colour management solutions, helping countless customers get colour right, the first time,” said Diane Geisler, vice president of marketing for Datacolor. “Our project with Adobe is just one example of how we’re challenging ourselves to drive innovation even further through novel collaborations and ground-breaking projects. Our team is constantly exploring new industries where our portfolio of colour solutions can dramatically improve design and production workflows.”

The Adobe Textile Designer – currently in beta - streamlines the process for digitally designing textiles by allowing users to build and preview repeating patterns, define separations, work with colourways and keep every element editable in Photoshop until a design is print ready. Datacolor’s ColorReaderPRO, a professional colour lookup tool, further shortens the design process by measuring any source of colour inspiration in the real world, providing the three closest colour standards and transferring the colour data directly into Photoshop. Throughout the design process, designers can use the Datacolor SpyderX to calibrate their monitors to ensure accurate colour representation on screen.

“When we set out to develop Adobe Textile Designer, our goal was to help streamline the print design process by addressing design challenges associated with repeating artwork,” said Mike Scrutton, director of print technology and strategy for Adobe’s print & publishing business unit. “The reaction to our latest solution has been overwhelmingly positive, and we are excited to further support designers through our collaboration with ColorReaderPRO to simplify the process of capturing inspiration colour.”

Max 2019 is bringing together some of the world’s most innovative and prolific creatives to share their stories with more than 15,000 people at the Los Angeles Convention Center, with hundreds of thousands more watching online.

Datacolor, a global leader in colour management solutions, provides software, instruments and services to assure accurate colour of materials, products, and images. The world’s leading brands, manufacturers and creative professionals have used Datacolor’s innovative solutions to consistently achieve the right colour for nearly 50 years.

Fibre2Fashion News Desk (PC)

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November 2019

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