Debrand's new Canadian headquarters to offer textile sortation service

“This marks an important milestone that will help us pave the way for new and existing brands who count on us to help them meet their sustainability goals by incorporating circular textile business practices,” said Amelia Eleiter, CEO and co-founder at Debrand. “We will continue to deliver seamless operations and quality service to our clients with the hope that this new facility will bring even greater success and opportunities to their business, our planet, and the industry as a whole.”

It is estimated that 92 million tons of textile waste is sent to landfills every year. Sorting textiles for reuse and recycling is a big challenge. Since most sorting is done manually, it comes at a very high cost with low revenue opportunity if any at all, which is why many apparel and footwear brands opt to ship textile waste to international landfills, Debrand said in a press release.

“The new facility will expand our business exponentially by allowing us to take in new customers, solution partners, larger volumes, and trial more recycling and reuse pilots,” said Eleiter. “We have been pioneers in this space and have led the charge in North America, but plan on moving the needle globally.”

The facility will house cutting-edge textile sortation technology and equipment, which will enable sortation at scale with increased capacity and capabilities. Debrand’s next-life logistics services and solutions include goods consolidation, automated sorting and grading, preparation and disassembly, circulation, and circular textile consulting.

Excess inventory is evaluated and categorised based on brand, product, and material type, degree of irritants, presence of identification tags, and prepared for sorting and grading.

Human-powered accuracy is combined with the efficiency of the proprietary technology, enabling a hybrid approach to help identify, sort, grade, and allocate goods to the highest value channels.

Goods are manually inspected and properly prepared to meet the criteria of each solution partner—resale, donation, recycle, repair, and responsible disposal.

Resource distribution to solution partners and reporting of good’s recovery value help measure environmental impact.

There is guidance on developing circular textiles and strategies, including technical knowledge, reuse and recycling expertise, and reverse logistics.

Last year, Debrand received a strategic investment from WM, North America’s largest environmental solutions provider. It was the first strategic investment made by WM in textile recycling.

In the company’s continuous efforts to help catalyse circular textiles, Debrand is an active member of American Circular Textiles (ACT), Accelerating Circularity Project (ACP), BC Apparel Group (BCAG), Textile Exchange, Uniform Sustainability Collaborative (USC), and the Canadian Circular Textiles Consortium (CCTC).

With a reputation for exceptional service and tech-enabled solutions, Debrand specialises in reverse logistics for the apparel and footwear industry. Customers include Lululemon Athletica, Canada Goose, Aritzia, Kit and Ace, Bravado, and Everlane.

Fibre2Fashion News Desk (NB)