Home / Knowledge / News / Textiles / Denim Première Vision to be held in Milan and London

Denim Première Vision to be held in Milan and London

08
Dec '18
Courtesy: Denim premier vision
Courtesy: Denim premier vision
Denim Première Vision will be held in Milan during June 5-6, 2019 and London, during December 4-5, 2019. Last May in Paris, the show unveiled a redesigned event format, with a new positioning, display, experiences, and destination for the entire denim value chain and its players. The show is aimed at creative fashion brands developing denim collections.

Exploring the different facets of contemporary denim, the show is aimed at all the creative fashion brands developing denim collections - fashion and luxury brands, pure jeanswear players, web players and more. The show is now an itinerant international event, organised in different European cities with a fashion impact. The goal of Denim Première Vision is to provide industry professionals an opportunity to meet new markets, while simultaneously discovering new sources of inspiration.

Now multi-community and further removed from traditional vintage denim codes, the denim sector has adopted the seasonality of the fashion industry in terms of product creation and development.

The Denim Première Vision show alights for the first time in Italy’s fashion capital in June 2019, in an aim is to broaden the business outlook for its partners. The aim of the show is to touch down above all in mature markets offering denim professionals new business development opportunities.

The Lombard capital meets all the criteria the industry is looking for – being an inspiring city that constantly reinvents itself while capitalising on its historic cultural roots, being the centre of Italian fashion, featuring a wide range of creative brands, from high street to luxury, being a historic denim capital that saw the birth of pioneering industry brands, which are among the largest players in the sector, and being an international city, well-structured and inviting for visitors.

Guglielmo Olearo, show director, says “This initiative is part of our broader (roving denim) strategy, begun in 2018. We held the show in Paris in May and in London in December with a specific mission: to make the best use of geographic proximity and bring our exhibitors to markets with strong potential. Milan fits in perfectly with this strategy. The Lombard capital has a long history with denim, and the city is fostering a lot of truly contemporary and sophisticated concepts. So it made sense to include this city among our preferred locations.”

“The event will take place next June, before the show returns to London in December 2019,” he says.

“We wanted to touch down in capitals with mature fashion industries, cities that can inspire our exhibitors and our brands. Milan is all of that, especially in Zona Tortona, a post-industrial neighbourhood thrumming with culture and creativity. It is a focal location of the big Italian houses, and we chose it because it has a storied past while continuing to invent new stories. We will bring together around a hundred exhibitors, from no fewer than 16 countries. And the whole sector will be represented: from upstream with the weavers and manufacturers on through to finishings and treatments that give denim its washed, frayed look ... And, of course, all the components and treatments.”

As an itinerant show, Denim Première Vision also intends to ensure a continuity between its various editions. While the show turns to new destinations to help businesses invest in new markets, the challenge also lies in building ongoing relationships between these various players. The December 2019 edition will thus be held once again in London. (SV)

Fibre2Fashion News Desk – Indiat


Must ReadView All

Indonesia, Australia to sign CEPA in March

Textiles | On 16th Feb 2019

Indonesia, Australia to sign CEPA in March

Indonesia will sign a comprehensive economic partnership agreement...

Accord notes lack of progress in transition in Bangladesh

Apparel/Garments | On 16th Feb 2019

Accord notes lack of progress in transition in Bangladesh

The Accord recently expressed deep concern over the lack of progress...

Uzbek Prez signs decree for further textile sector reforms

Textiles | On 16th Feb 2019

Uzbek Prez signs decree for further textile sector reforms

Uzbek President Shavkat Mirziyoyev signed a decree recently for...

Interviews View All

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Jurgen Gauger, Spreadshirt

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Pietro Turrin,

Pietro Turrin

Industrie Tessili Bresciane (ITB) has served numerous industries and...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search