Home / Knowledge / News / Textiles / Denim Première Vision to be held in Milan and London

Denim Première Vision to be held in Milan and London

08
Dec '18
Courtesy: Denim premier vision
Courtesy: Denim premier vision
Denim Première Vision will be held in Milan during June 5-6, 2019 and London, during December 4-5, 2019. Last May in Paris, the show unveiled a redesigned event format, with a new positioning, display, experiences, and destination for the entire denim value chain and its players. The show is aimed at creative fashion brands developing denim collections.

Exploring the different facets of contemporary denim, the show is aimed at all the creative fashion brands developing denim collections - fashion and luxury brands, pure jeanswear players, web players and more. The show is now an itinerant international event, organised in different European cities with a fashion impact. The goal of Denim Première Vision is to provide industry professionals an opportunity to meet new markets, while simultaneously discovering new sources of inspiration.

Now multi-community and further removed from traditional vintage denim codes, the denim sector has adopted the seasonality of the fashion industry in terms of product creation and development.

The Denim Première Vision show alights for the first time in Italy’s fashion capital in June 2019, in an aim is to broaden the business outlook for its partners. The aim of the show is to touch down above all in mature markets offering denim professionals new business development opportunities.

The Lombard capital meets all the criteria the industry is looking for – being an inspiring city that constantly reinvents itself while capitalising on its historic cultural roots, being the centre of Italian fashion, featuring a wide range of creative brands, from high street to luxury, being a historic denim capital that saw the birth of pioneering industry brands, which are among the largest players in the sector, and being an international city, well-structured and inviting for visitors.

Guglielmo Olearo, show director, says “This initiative is part of our broader (roving denim) strategy, begun in 2018. We held the show in Paris in May and in London in December with a specific mission: to make the best use of geographic proximity and bring our exhibitors to markets with strong potential. Milan fits in perfectly with this strategy. The Lombard capital has a long history with denim, and the city is fostering a lot of truly contemporary and sophisticated concepts. So it made sense to include this city among our preferred locations.”

“The event will take place next June, before the show returns to London in December 2019,” he says.

“We wanted to touch down in capitals with mature fashion industries, cities that can inspire our exhibitors and our brands. Milan is all of that, especially in Zona Tortona, a post-industrial neighbourhood thrumming with culture and creativity. It is a focal location of the big Italian houses, and we chose it because it has a storied past while continuing to invent new stories. We will bring together around a hundred exhibitors, from no fewer than 16 countries. And the whole sector will be represented: from upstream with the weavers and manufacturers on through to finishings and treatments that give denim its washed, frayed look ... And, of course, all the components and treatments.”

As an itinerant show, Denim Première Vision also intends to ensure a continuity between its various editions. While the show turns to new destinations to help businesses invest in new markets, the challenge also lies in building ongoing relationships between these various players. The December 2019 edition will thus be held once again in London. (SV)

Fibre2Fashion News Desk – Indiat


Must ReadView All

Pic: I Love Coffee dot Today / Shutterstock.com

Apparel/Garments | On 7th May 2021

Cambodia's garment exports fall 6.43% in Q1 2021

The value of exports of garments and accessories from the Southeast...

Pic: Sateri

Textiles | On 7th May 2021

Chinese firm Sateri acquires Funing Aoyang's viscose fibre business

Sateri, the world's largest producer of viscose fibre, has entered...

Pic: Shutterstock

Textiles | On 7th May 2021

Korea-based Hanwha Total to expand PP production capacity by 60%

Petrochemical company Hanwha Total Petrochemical (HTC) has invested...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

The pandemic has reinstated need for organised retail spaces in Tier II...

Textile Industry, Head honchos

Textile Industry
Head honchos

Virtual reality would be the new normal

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Amanda Cioletti,

Amanda Cioletti

The entertainment/character segment lead as the largest sector for the...

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search