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Donear group collaborates with clothing brand Zodiac

Jul '20
Pic: Donear Group
Pic: Donear Group
The Donear Group, one of the largest conglomerates in the textile industry, has collaborated with India's leading menswear brand Zodiac for a revolutionary new product range: anti-viral shirts called Securo. Donear has supplied a significant volume of the fabric treated with the unique HeiQ Viroblock technology (tested against COVID-19 virus) to Zodiac.

Both companies—Zodiac, a premium men’s clothing brand with a rich legacy spanning six decades, and Donear Group, i.e. Donear, GBTL (formerly known as Grasim) and OCM—are leading players in the apparel and textile space respectively with a stronghold across the breadth of the nation.

"This collaboration of these two powerhouses ushers a new way ahead for the clothing industry where technology-led garments will be available to the Indian consumer paving the way for a revolution in the market – of safe choices and quality technology-driven products," Donear said in a press release.

The fabric for the Securo range of shirts has been finished by Donear and certified by HeiQ providing 99.99 per cent protection against bacteria and viruses, including the virus that causes COVID-19.

The Securo range from Zodiac retains its properties for 30 home washes. The fabric is safe for human contact and on the environment and has been tested by HeiQ with the Peter Doherty Institute for Infection and Immunity Melbourne, Australia.

“I’m glad to collaborate with Zodiac. This partnership would enrich the future of stitched apparels and fine shirtings as we adapt to the new normal. The products will certainly make the wearer feel safe and secure,” said Donear Group managing director Rajendra Agarwal.

“For over six decades we have brought our customers the very best in men's clothing. Our brand has always stood for the highest quality and cutting-edge design. Given the current pandemic we are delighted to introduce Securo—our range of anti-viral shirts made from fabrics treated with HeiQ Viroblock Swiss technology at the Donear Group factory," said Zodiac managing director SY Noorani.

“The confirmation of anti-viral activity of HeiQ Viroblock against SARS-CoV-2 is an important milestone. This data forms part of our ongoing efforts to help provide textiles with greater levels of protection against viruses and contribute to efforts towards mitigation of the global pandemic,” HeiQ Group CEO Carlo Centonze said.

The anti-viral shirts and fabrics, however, are not medical devices, and are meant for use only as clothing. They do not guarantee against infections and are not a cure. They have as per ISO 18184 strong anti-viral and ISO 20743 anti-bacterial effect against enveloped viruses and bacteria proven effective against SARS-CoV-2, the COVID-19 causing virus.

Fibre2Fashion News Desk (RKS)

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