Eastman has been named the gold sponsor of the 2019 Redress Design Award. The Redress Design Award is the fashion design competition focused on environmental sustainability and zero-waste in the fashion industry. The exclusive sponsorship includes an opportunity to introduce fabrics made from Naia cellulosic yarn and their benefits to fashion designers.
“By sponsoring the Redress Design Award, Eastman’s goal is to help educate the fashion and design community on the importance of sustainable yarns. We want to build awareness of the Naia brand within the design community and support young designers on their journey towards building the fashion brands of the future,” Ruth Farrell, Eastman global marketing director of textiles said in an press release by Eastman.
The Redress Design Award 2019 will open in January to emerging designers and students. Designers will be challenged to transform textile waste into stunning, scalable and commercially viable collections that will inspire and redress the world. For the womenswear category, participants will be using waste fabrics with Naia to fit in with the competition’s strong focus on waste reduction. The finalists will incorporate fabrics made with Naia into their runway collections for the Grand Final fashion show at the Hong Kong convention and exhibition centre in September 2019.
Naia is made from fully-traceable and sustainably sourced wood pulp. Eastman holds FSC and PEFC chain of custody certifications. Naia cellulosic yarn is produced in a safe, closed-loop process where solvents are recycled back into the system for reuse. In addition, Naia has an optimised, low-impact manufacturing process with a low tree-to-yarn carbon and water footprint. With a third party reviewed Life Cycle Assessment (LCA) compliant with ISO14044, Naia is also listed on the HIGG materials sustainability index.
“Breakthroughs like Naia enable designers to strategically design for the circular fashion system, by providing low-impact materials with low-impact processing that are durable, and easy to care for. Whilst tremendous efforts are being done to reuse waste materials in the fashion and textile industry, we also need heightened focus to ensure widespread adoption of sustainable raw materials. Through the Redress Design Award and our partnership with Eastman, we can educate the next generation of designers to catalyse circular change,” the founder of Redress, Christina Dean said. (GK)
Fibre2Fashion News Desk – India