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Elevate Textiles appoints Per-Olof Loof as president & CEO

05
Apr '19
Pic: Elevate Textiles
Pic: Elevate Textiles
Elevate Textiles has announced the appointment of Per-Olof Loof as president and chief executive officer (CEO). Elevate Textiles offer high-quality products and mission critical textile solutions across industries like fashion and functional apparel, footwear, military, fire, medical, athletic, automotive, aerospace, outdoor, and other specialty sectors.

Brandon Crawley, principal at Platinum Equity who has been serving as Elevate’s interim global CEO has seen first-hand the tremendous opportunity ahead for the company and the importance of finding the right leader to fuel growth, the company said in a press release.

“Over the last several months, we have been working to form the new Elevate Textiles and aggressively drive growth and synergies within our brands. We see tremendous opportunity to leverage the company’s expanded global footprint and advance as leaders in innovation and sustainability. Loof brings the right passion and drive to Elevate with more than 30 years of demonstrating strategic leadership to quickly and successfully drive business growth,” Crawley said.

Loof has served as CEO across multiple industries and sectors, with a focus on technology, innovation and multinational operations. He most recently served 13 years as CEO of Kemet Electronics Corporation, a leading manufacturer of electronic components. Additionally, he held prior CEO positions for Sensormatic Electronics Corporation and AT&T Istel and served as senior vice president for NCR and vice president of sales and marketing for Digital Equipment Corporation.

“Elevate brands and operations have tremendous market credibility and the right offerings with leading innovations, sustainable solutions and unprecedented product and operational expertise to advance our industry leadership. I am thrilled to join the Elevate team and look forward to working with our employees, customers and other partners worldwide to build on our strengths and drive the company to even greater levels of success,” Loof said. (GK)

Fibre2Fashion News Desk – India


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