Home / Knowledge / News / Textiles / Fila Korea to set up R&D centre in China
Fila Korea to set up R&D centre in China
25
Oct '16
Courtesy: Fila Korea
Courtesy: Fila Korea
Leading apparel brand Fila Korea is planning to establish an apparel development centre in China to improve the brand’s awareness in the global fashion market. The firm also plans to bolster the ‘Fila Heritage Line’ by urging all its units spread across 20 countries to collaborate in the development and launch of new products under the guidance of Fila US.

During the two-day global branding enhancement meeting Fila 20th GCM 2016 held in Seoul, Fila Korea chairman and chief executive Yoon Yoon-soo said the new R&D centre will be established in Jinjang city of China, where the company already has a footwear sourcing centre. This upcoming centre is being set up with a view to facilitate mass sourcing, improve quality and reduce costs and time of manufacturing, according to Korean media reports.

The company also plans to improve its footwear research centre located in Busan, Korea and its design centre in New York. Moreover, all units of the company will collaborate once or twice a year to develop a new product that will be launched across the globe simultaneously. Collaborations to target local markets are also likely to be arranged by the firm.

Fila 20th GCM 2016 meeting was attended by more than 100 representatives from all Fila Korea subsidiary and partner companies from around the world. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

India's ASSEFA reviving indigenous Karungani cotton

Textiles | On 22nd Aug 2018

India's ASSEFA reviving indigenous Karungani cotton

The Association of Sarva Seva Farms (ASSEFA) in India is currently...

Egypt working with industry to restore cotton reputation

Textiles | On 22nd Aug 2018

Egypt working with industry to restore cotton reputation

Egypt’s agriculture ministry is collaborating with the industry there ...

Courtesy: Magda Ehlers from Pexels

Textiles | On 22nd Aug 2018

Pakistan's textile exports stable in July 2018

The value of textile and garment exports from Pakistan remained...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search