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Flipkart, GSHHDC partner to promote Gujarat handicrafts

Jan '20
Pic: Shutterstock
Pic: Shutterstock
Flipkart recently signed an agreement in Rajkot with the Gujarat State Handloom and Handicrafts Development Corporation Ltd (GSHHDC) to bring on board thousands of artisans, weavers and craftsmen. It was signed in the presence of Gujarat chief minister Vijay Ramniklal Rupani. Both sides will work together to enhance business and trade inclusion.

Eligible sellers under GSHHDC will receive training and incubation support from Flipkart in the form of on-boarding, business insights, dedicated seller support and warehousing.

"The handloom and handicraft artisans living in remote areas of Gujarat will now be able to use Flipkart's platform to expand their market reach. Along with marketing their products, the artisans will also gain valuable knowledge about developments in designs, colour patterns and selling techniques from the platform," GSHHDC managing director Mahesh Singh said in a statement.

Rajneesh Kumar, chief corporate affairs officer at the Flipkart group, said the Samarth initiative is designed to help underserved communities and boost local entrepreneurship through a transparent, efficient and cost-effective marketplace model.

Fibre2Fashion News Desk (DS)

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