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Gap, Athleta to increase use of sustainable fibres
26
Apr '17
Gap, one of the world's most iconic apparel and accessories brand and Athleta, the sportswear brand of US apparel retailer Gap, has announced to accelerate the use of more sustainable fibres in apparel production within next five years. These new commitments are the latest advancement in Gap Inc.’s journey to integrate more sustainable product innovation.

Gap has made an announcement to obtain 100% of its cotton from more sustainable sources by 2021. Athleta, whose assortment predominantly features technical fabrics, today declared a series of sustainability goals including a commitment to use fibers that are better for the planet: by 2020, 80% of the brand's apparel materials will be made with sustainable fibres.

"We believe in actively protecting the planet we all share," said Gap’s chief product officer Wendi Goldman, who serves on both the Gap Foundation board of trustees and Gap Inc.'s sustainability board. "With our new sustainable cotton goal, we have the opportunity to make a big impact on the global cotton community, and bring to light what’s so incredibly important to the future of garment manufacturing, what matters to us as a brand, and what matters to our customers."

To achieve its new cotton goal, Gap will continue to partner with Better Cotton Initiative (BCI). BCI works with farmers around the world to improve cotton production for the people who cultivate it, the environment, and the cotton sector's future. The brand sourced 3.8 million pounds of Better Cotton for Spring 2017 product. Gap’s new commitment will also include the use of other sustainable cotton such as organic, recycled and American-grown.

Athleta has been working to aggressively increase its use of sustainable materials over the last two years by converting materials to recycled synthetics and organic cotton. These more sustainable fibres are transformed into high-quality, high-performance fabrics in many of Athleta’s signature styles. The brand will meet its new 2020 goal through a focus on partnering with fibre and manufacturing suppliers on innovative solutions. In 2016, seven million plastic water bottles were diverted from the landfill as a result of Athleta’s use of recycled polyester.

"For Athleta and our community, the Earth is our playground, and we believe it’s vitally important to protect it for the next generation," said Nancy Green, president and CEO of Athleta, who also serves on both the Gap Foundation board of trustees and Gap Inc.’s sustainability board. "With the use of more recycled and sustainable fibres, we are working to lessen our impact on the environment and preserve the Earth’s precious natural resources. Using our business for good is central to the mission of Athleta." (RR)

Fibre2Fashion News Desk – India


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