An upmarket platform for kids, JFW will showcase crème de la crème of children's apparel, footwear, accessories, décor, and everything for kids from four to fourteen years. The Runway showcase will be preceded by wholesome workshops which encompass the grooming workshop, the social etiquettes and photography session, JFW said in a press release.

The JFW workshops are helmed by eminent celebrity choreographer whose teachings imbue little ones with lifetime learnings of how to make a big difference in this world by grooming their personalities.

With an aim to increase the brand awareness, JFW brings the true essence of the brands to the fore. JFW caters to industry heavyweights, emerging brands and stirring new launches. It connects with the audiences on a level which brings numerous benefits to the brands - tangible and intangible. It introduces trends to potential consumers and professionals with the goal of marketing, branding and business generation.

The Runway showcase aims to extend a market-centric pedestal to the brands in both B2B and B2C landscapes. It renders a commercial glorification to the brands' merchandise or services on and off the Runway. Connecting the target audience to the brand's agenda, arousing likability for the brands' merchandise and setting a niche cum loyal market for the brands is what JFW thrives on. (RR)

Fibre2Fashion News Desk – India