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Grand Final Fashion features sustainable fabrics of Naiaä

17
Sep '19
Pic: Eastman
Pic: Eastman
Sustainably sourced Naiaä cellulosic yarn featured in the Grand Final Fashion Show of 2019 Redress Design Award in Hong Kong recently. Naiaä from Eastman, the Gold Sponsor of world's largest sustainable fashion design competition, was showcased in 10 innovative collections of waste-reducing designs by finalists who incorporated Naiaä fabric remnants.

The 10 Redress Design Award finalists were selected from hundreds of applicants by an international panel of judges, including Ruth Farrell, Eastman global marketing director of textiles. The designers represented eight different countries as well as Hong Kong. First-prize winner Maddie Williams will join JNBY Group to design a sustainable collection for retail. Runner-up Carina Roca Portella will mentor with Orsola de Castro, founder and creative director of Fashion Revolution, according to a press release by Naiaa.

"These stunning collections demonstrate Naiaä yarn's texture, versatility and luxurious appearance," said Farrell. "By sponsoring the Redress Design Award, Eastman's goal is to help educate the fashion and design community about the importance of sustainable yarns. We want to raise awareness of the Naiaä brand and support emerging designers on their journey toward building eco-friendly fashion brands of the future."

Naiaä is made from fully traceable and sustainably sourced wood pulp in a safe, closed-loop process where solvents are recycled into the system for reuse. In addition, Naiaä has an optimised, low-impact manufacturing process with a low tree-to-yarn carbon and water footprint. With a third-party reviewed life cycle assessment compliant with ISO14044, Naiaä is listed on the Higg Materials Sustainability Index. Eastman holds FSC and PEFCä Chain of Custody certifications.

Naiaä is also certified as biodegradable in freshwater and soil environments and is compostable in industrial settings, having received the 'OK biodegradable' and 'OK compost' conformity marks from Tuv Austria.

"Sustainability savvy in fashion must extend from fibre to fashionista," said Christina Dean, Redress founder and board chair. "There is an innovation race to find more environmentally sound materials for fashion."

Currently, Naiaä is showcasing the Redress Award-winning garments at booth 6c55 in the Première Vision Yarns Hall at Première Vision-Paris, the international fashion and textile exposition.

Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day. (PC)

Fibre2Fashion News Desk – India


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