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Grasim bags gold certification for Birla Spunshades VSF
Jun '18
Courtesy: Grasim
Courtesy: Grasim
Grasim Industries Limited, a flagship company of $43 billion Aditya Birla Group, has earned a gold level material health certificate from the Cradle to Cradle Products Innovation Institute for their product Birla Spunshades Viscose Staple Fibre (VSF). With this, Grasim Industries has become the first manufacturer of VSF to get this certification.

To achieve certification, materials and products must be assessed across five sustainability categories: material health, material reutilization, renewable energy and carbon management, water stewardship, and social fairness. A product receives an achievement level in each category — basic, bronze, silver, gold, or platinum. The certificate is valid for 2 years, after which manufacturers must demonstrate their work to further better their products for recertification.

"We are the first VSF manufacturer to get this certification, a truly great achievement by the Grasim team. This is yet another milestone in our sustainability journey. It reaffirms that sustainability is at the core of our business strategy. At Grasim, we continuously striving for manufacturing excellence and focussing on sustainable production is a never ending journey.  Having been certified Gold our aspirations is to reach for Platinum," Dilip Gaur, managing director, Grasim Industries, said.

"Material Health Certificate for Birla Spunshades from Cradle to Cradle Products Innovation Institute will enhance the goodwill that our brand enjoys among our customers," Rajeev Gopal, chief marketing officer, pulp and fibre business, Grasim Industries, said.

Birla Spunshades, a USDA Biobased certified product, is made with coloured spun-dyed viscose fiber and a technique that embeds the colour pigments into the fibre itself. The result is a colour that fully saturates the fibre. Fibres are designed for fastness properties and uniformity in colour in order to prevent garments from losing colour during washes. Spun-dyed viscose fibres are designed to eliminate conventional fabric dyeing and washing-off steps leading to huge water conservation. 

"This certification confirms that viscose fibre is made for closed-loop systems with its natural origin & will enhance the confidence of the value chain players in delivering sustainable products," said Ajay Sardana, chief sustainability officer of Grasim Industries. (RR)

Fibre2Fashion News Desk – India

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