As the leading business platform in this segment, organisers Messe Frankfurt Trade Fairs India Pvt. Ltd have also prepared a series of trend-setting contents that is set to create a buzz among home fashionistas, architects, interior designers, retailers and design experts.
Visitors can see the first look of new collections by top fashion players including D’décor, Welspun, Reliance, Raymond, AWKenox Steel, Flair Houseware, Organic Home (Stonemen Crafts), Lifestyles 360 Degree and Gomaads among others at the twin fairs.
The world's largest cushion curated with fabrics from D’decor will be used at the event as a record-breaking art installation. One of the central attractions at the show, the ILA Experience Zone will feature innovative concepts in interior spaces through a design face-off between product and textile designers. Representing international design trends, these concepts will be based on four themes such as -Exploration with Nature, Illusion, Heritage and Planet.
The themed exhibits will be curated by the famed jury - Lipika Sud - president of the Guild of Designers & Artists; India's foremost architect and president of Design Plus – Sonali Bhagwati; and the industry’s acclaimed fashion guru and president of Fashion Design Council of India – Sunil Sethi. Winners will be announced at the ILA Gala Night on June 20 and will get a chance to showcase their winning concept at the world’s most notable interior decor and home furnishings trade fair brands, Ambiente and Heimtextil in Germany.
Live demonstrations of different art forms such as hand work cushions, handbag stitching, hand embroidery and the art of creating small artefacts with the use of techniques such as tie-dye, batik on fabric, applique and embroidery etc will be given by a group of specially-abled children at ‘the special skills zone.’ The children have been trained by Messe Frankfurt India through employment-oriented skill development courses to help them attain financial freedom and will showcase their craft at the fair.
Noted retail buyers and purchase managers from some of the top hotels and restaurant chains in India and Asia as well as key are expected to attend and engage in buyer-seller meetings at Heimtextil India and Ambiente India. Returning with an exclusive day dedicated for hospitality & retail procurement and networking for exhibitors of Heimtextil India and Ambiente India, the organisers have announced that the hospitality & retail segments will be one of the key focus areas of visitor engagement at the fair this year.
With so many inspiring contents in store, Heimtextil India and Ambiente India fair will allow visitors to not only focus on the segments of their sourcing and professional interest, but also inspire new trends in the Indian home fashion industry. (KD)
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