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Heimtextil to give special area to textiles editeurs

20
Oct '19
Pic: Shutterstock
Pic: Shutterstock
Textiles editeurs will have a special designated area to present their exhibits in the next edition of Heimtextil to be held during January 7-10, 2020. This will create a vibrant meeting place for interior designers, furnishers and retailers. Around 50 international fabric suppliers will present their collections in the specially created editeurs area.

“The hall concept for the past Heimtextil proved to be a success and international editeurs will once again present their wares in a specially designated area. In this way, we create a vibrant meeting place for interior designers, furnishers and retailers and both exhibitors and visitors alike can benefit from the synergies created as a result,” says Sabine Scharrer, director Heimtextil at Messe Frankfurt. In the specially designated Editeurs’ Area, a good 50 internationally renowned editeurs will present their products around the Editeurs’ Café.

The hall “Window and Interior Decoration” which houses the editeurs’ area will see products such as curtains, decorative fabrics and systems, upholstery fabrics, privacy and sun protection right through to carpets and tools for textile processing bundled together. Among the international highlights from the ranks of textiles editeurs are NV Wind from Belgium and Style Library from the UK (with the brands Zoffany, Harlequin, Anthology, Sanderson, Morris & Co, Scion, Clarke and Clarke and Studio G), CTA and SIMTA from Italy as well as Damaceno & Antunes from Portugal. Major industry players from Germany such as Apelt, Rasch Textil, Saum & Viebahn and Heco will present their new textile collections.

The “Insider” programme for interior decorators will also have its hub in this hall. Participants will benefit from exclusive trade fair offers and will have the opportunity to exchange ideas with specialist colleagues in the “Insider Café”.

“Heimtextil offers us a unique opportunity to present new textile creations to an international audience,” says Yann de Zutter, owner and general manager of NV Wind. “We can make wonderful use of the prominent Editeurs’ Area to network further and exchange ideas with our long-standing customers.” To make the area and exhibitors even more visible, editeurs will get a makeover. The entire area will be covered with a black carpet, exhibitors will be provided with their own stand signage and the area will be highlighted accordingly on the hall plan and online on the Heimtextil website.

“Textiles editeurs are a small but brilliant and essential exhibitor group for Heimtextil,” says Scharrer. “Their special position in the textile sector as a trendsetter in the high-end segment will be underlined by the highlighting of the exhibition area at Heimtextil.” Nicola Brumfitt, marketing director of Prestigious Textiles from the UK, also sees the added value in the special area: “We’ve been attending Heimtextil for more than 30 years – it has become one of the most important dates in our diary and offers a unique platform for networking with potential and existing overseas contacts.”

Following a successful launch in January 2019, Style Library from the UK will also be represented in the Editeurs’ Area. “We are very much excited to be introducing our new spring collections at Heimtextil 2020,” says Mischa Winde, general manager Germany. “The trade fair offers us the perfect global platform to present some of our best-selling brands – Harlequin, Sanderson, Morris & Co and Clarke & Clarke.”

Fotios Tsioulpas, managing director and owner of IFI Aebe, believes that Heimtextil marks the beginning of the new year in the most creative of ways: “We are looking forward to celebrate this creativity among the top people of our industry.”

Just like the editeurs, the DecoTeam, one of the permanent components of Heimtextil, is also one of the highlights of the hall. The DecoTeam will present interior fashion, trendy styles and new colour concepts based on the Heimtextil trends. The fair will also feature workshops, presentations, live showcases and discussions with well-known guests such as TV star and decorative queen Enie van de Meiklokjes.

Fibre2Fashion News Desk (SV)


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