"In the last few weeks, we have received positive feedback from our exhibitors on the new trade fair concept, which, above all, strengthens our resolve to arrange themes and product segments to attract the respective target groups. We can shorten walking distances in this way and make optimal use of synergies – all to the advantage of the fair’s visitors," said Olaf Schmidt, vice president, Textiles & Textile Technologies, at Messe Frankfurt, organiser of the fair. The organisers are also buoyed up by the high number of early registrations for Heimtextil. "The number of registrations is already on a par with that of the last event."

"There are fantastic opportunities in Heimtextil’s new approach: it’s the Heimtextil of shorter walking distances. The most important thing for us is to offer our trade buyers a sector-focused exhibition that benefits all exhibitors. At Estella, we’re looking forward to the new Hall 12, the new approach, and many, many customers at Heimtextil 2019," Michael Mosch, CEO of Estella Ateliers, an exhibitor, said

The world’s largest range of upholstery and decorative fabrics will be further enlarged and showcased now on all three levels of Hall 4. Architects, interior designers and hotel-furnishing specialists will find potential business partners and material solutions in Hall 4.2, in particular. With Trevira, Heimtextil will be welcoming a pioneer in flame retardant textiles. "After our successful participation at Heimtextil in 2018, we will be offering our Trevira CS customers a platform again next year on our joint stand in Hall 4.2. We are confident that we will be able to increase the number of partners exhibiting on our stand, thus expanding our overall presence", said Klaus Holz, CEO,Trevira.

Dirk Hammes, who is responsible for marketing, purchasing and sales at Leder Schreyeck, is also looking forward optimistically to the next Heimtextil and his company’s appearance for the first time in Hall 4.2. "We are expecting a lot from the new concept, because it will appeal directly to our main target groups, for example architects and interior designers for the hotel and catering trade. They’ll make a point of visiting Hall 4.2."

The newly planned Hall 8.0 promises strong synergies for buyers. Interior designers and decorators will find all the products relevant to them here – from curtains and decorative fabrics, to carpets, curtain poles and sun screening products. "I am pleased to see the two sectors, interior sun protection and curtains/decorative fabrics, appearing together at last at the fair in 2019, because their objectives are the same: to design a window on the inside in a practical and decorative way”, says Hendrik Unland, CEO of the company of the same name. Unland will be putting textile living trends on show, together with other partners in the decorative team. In particular, visitors from the German specialist retail and handicraft trade will benefit from the new hall layout. "An optimal structure awaits fair visitors from Germany, enabling them to do their purchasing quickly - it will provide a really compact overview of the trends and innovations in the sector," Unland added.

Heimtextil 2019 will be focusing on 'Sleep' as a major lifestyle and wellbeing theme. A competence centre entitled 'Smart Bedding' will be set up on the theme of 'healthy sleep'. It will be aimed particularly at the specialist bed retailers target group, who will be able to enjoy shorter walking distances in future. "The distances that the fair has devised have been shown to be logical and workable. This is corroborated by our customers. We are sure we’ll have a positive visitor turnout again in 2019 - this time in Hall 11 - and we are already looking forward to the event," Stefan Sickenberger, sales manager, f.a.n. Frankenstolz, said. (RR)

Fibre2Fashion News Desk – India