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Heimtextil to mark 50 years with special activities

04
Oct '19
Pic: Shutterstock
Pic: Shutterstock
The global home textiles industry will meet for the 50th time in Frankfurt am Main during January 7-10, 2020 at Heimtextil. The 50 years of the exhibition will be marked with an anniversary party, a showcase presenting design classics from the past few decades, an anniversary film and a special scarf. The first edition of Heimtextil was held in 1971.

“Fifty editions over the course of the past five decades are a rarely experienced phenomenon in the fast-moving global trade fair industry and are practically an eternity,” says Detlef Braun, CEO of Messe Frankfurt. “Like no other trade fair, Heimtextil stands for product variety, international clout and undisputed market leadership in the textile sector. As a design show, it constantly reinvents itself, continues to present state-of-the-art home trends as it has always done and makes the furnishing trends of tomorrow tangible.”

Messe Frankfurt will hold a big Heimtextil @ Night party on January 8, 2020. As part of the celebrations, Messe Frankfurt will present an anniversary film with a look back at earlier Heimtextil editions as well as music acts from the last five decades.

There will be a special showcase area which will have design classics from the past 50 years. People can take a journey through time and a tour of discovery through five decades of Heimtextil history in this area. The presentation is based on editorials from interior magazines comprising colours, shapes, furniture and design objects from past decades. The showcase is complemented by a café that will be realised in cooperation with Schöner Wohnen, Europe's largest living magazine.

To mark the anniversary, Heimtextil will launch a textile accessory of its own creation: a scarf in the look of the current trade fair campaign. The scarf in the unisex colour combination of petrol, turquoise and lilac will be available for exhibitors and visitors to buy during the trade fair.

Fibre2Fashion News Desk (SV)


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