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IIFW to bring together premium lingerie brands
25
Feb '17
Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW
Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW
India Intimate fashion Week (IIFW), dedicated to showcasing the lingerie and intimate wear apparel category in India, will bring together premium Indian and international lingerie brands, lingerie designers, lingerie e-commerce, lingerie stylists and experts and more under one roof. The 1st edition of the show will take place on March 18-19 in Mumbai.

India Intimate Fashion Week will capture and showcase all segments of the category including lingerie, loungewear, sleepwear, legwear, lingerie accessories, and more for both men and women. The 1st IIFW will be opened by internationally acclaimed designer Mona Shroff and the glam and glitz of the event will be further added by ace designers like Nidhi Munim, Karishma Jumani, Keith Jackson.

Apart from ramp walks and fashion shows, IIFW will also witness in-depth analysis of Indian Intimate apparel industry from experts from Fibre2Fashion, the official knowledge and trade partner for IIFW. Internationally recognised fashion and beauty expert, Ramez Basmaji, will share some great fashion with the fashionistas as an official fashion consultant.

"The intimate wear industry is amongst the largest industries across the world and has grown tremendously in last few years. However, in India, we still consider talking about lingerie and intimate wear as ‘Taboo'. While we are bringing a revolution in the field of fashion through IIFW, we would urge people to open about their choices in this segment and ‘#BooTheTaboo’ in India," said Niraj Jawanjal, founder and director of IIFW.

"With IIFW, we intend to bring alive the most elegant yet unexplored segment of fashion in India. IIFW has already gathered much appreciation from Industry stalwarts’ since it was announced. We are looking at delivering on the superior expectations through a high impact awareness campaign and stunning event. We look forward to some great participation from the industry this year," said Amit Pandey, media head and associate partner, IIFW. (KD)

Fibre2Fashion News Desk – India


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