Home / Knowledge / News / Textiles / Indian designers shifting to natural dyes

Indian designers shifting to natural dyes

Feb '20
Pic: Shutterstock
Pic: Shutterstock
The use of natural dyes is gaining momentum in India with designers shifting to sustainable fashion. Root, stem, flowers, leaves, bark of various plants, minerals and vegetables are all sources of natural dyes, which are considered safe for the environment. Beetroot for purple, turmeric for mustard, and marigold for golden hue are good examples.

“We use nature-based dyes in our products. We source our primary colours like white from limestone, black from iron oxide, yellow from turmeric, blue from indigo, and green from spinach,” Neha Kabra, founder of contemporary womenswear label Maati by Neha Kabra, told Fibre2Fashion.

Aranya Natural, a Munnar-based company surrounded by greenery and forests all around, also uses all the resplendent natural elements for its dyeing process. The company creates dyes from natural resources like eucalyptus, nilgiri kozha (also called eupatorium, is a kind of plant found in Munnar), tea waste, and pinecones harvested from the forest.

The use of natural dyes helps in preventing pollution, and the water after usage can be used in gardening. "Natural dyes are also essential for workers' well-being. The Caring Cotton has been working with natural dyes that use bio mordant alum and iron. The dyeing process is done using Jigger machines, so the quality is homogeneous," said Rubina Ansari, founder and director of The Caring Cotton, which specialises in sourcing sustainable fabrics with special focus on organic cotton and natural dyes.

Talking about the methodology involved in adoption of natural dyes, Mansi Gupta, CEO & founder, Tjori said, "Following the technique of natural dyes is one of the few preliminary steps we have adopted into our designs and apparel production. Once our special dyeing units receive fabric, dyeing or block printing is done according to the requirements. These fabrics need to be curated with a certain solution so that they don’t shed their colours and stay as vibrant as always."

Kabra agrees, "Though natural dyes are better option for fabrics and apparel, these dyes bleed. In our label we use a plant gum as fixer and hence these natural colours do not bleed and are safe for the environment."

Fashion connoisseurs are slowly adopting organic clothing too, according to Tjori’s Gupta. "The eco-conscious generation has become a huge consumer base. The slow process of making the dye is the only factor that creates a time gap in fulfilling the demands of the people, baring which the technique is actually very environment-friendly."

"The buyers are very happy as they get to wear an Indian art technique made by authentic craftsmen. Natural dyes are slightly towards the paler side of the colour palette and more and more people are opting for them," added Gupta.

However, cost factor is still a hindrance in making natural dyes. Kabra feels that the cost is slightly high, but far outweighs the advantages it accrues to the environment. The price difference is not substantial, and natural dyes fall in the category of affordable dyes. Ansari argues that the cost is on the higher side because of the manual process involved in making natural dyes. She rues that very few people/artisans are working in this sector. "If natural dyes can be organised in an industrial manner, the cost factor can be resolved and if natural dyers get potential orders all around the year there would be a huge cut down in costs."

With the increasing usage of natural dyes by designers, it is time the Indian textile and fabric industry gives a momentum to natural dyeing techniques and adaptation.

Fibre2Fashion News Desk (WE-DD)

Must ReadView All

Pic: Anton_Ivanov / Shutterstock.com

Retail | On 27th Jan 2022

UK retail sales volumes fall at fastest rate in 11 months in Dec 2021

UK retail sales volumes fell by 3.7 per cent in December 2021, the...

Pic: Shutterstock

Textiles | On 27th Jan 2022

New train route links China’s Suzhou city to Milan in Italy

A new China-Europe freight train route has been started between...

Pic: Shutterstock

Apparel/Garments | On 27th Jan 2022

UN-WTO report underrates Bangladesh's RMG industry progress: BGMEA

The recent United Nations-World Trade Organisation joint report has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Textile Industry, Head honchos

Textile Industry
Head honchos

Luxury is not just about high prices but ability to create desire

J Vargas,

J Vargas

With a vision to be the world's top tier textile manufacturer, Badjatex...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Sarah Bellos,

Sarah Bellos

Stony Creek Colors was started in 2012 to build a new future for natural...

Shaan Sethi, Jaanuu

Shaan Sethi

Jaanuu, a vertically integrated e-commerce company, has reimagined the...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit

The Indian Technical Textile Association (ITTA) is the only association of ...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


T.T. Limited
Chico’ FAS
Sportmaster Ltd.
Benetton Group
IDH – The Sustainable Trade Initiative
Grasim Industries Limited
International Textile Manufacturers Federation
Sportswear Company Spa
Calvin Klein
Tommy Hilfiger
Hirdaramani International Export Private Limited
Gatsby Africa
H;&M Hennes ;& Mauritz (Far East) Ltd
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Maceton Limited
Midas Clothing Limited
Groz-Beckert East Asia LLP
Seasalt Limited
John Varvatos
Tory Burch Hong Kong Ltd
Aramark Uniform ;& Career Apparel, LLC
J ;& P Coats
Brandix Lanka Limited
Sainsbury's Argos Asia Limited
Boardriders Asia Sourcing Limited
Rayonese Textile Inc., Division de Culp Inc.
Under Armour Global Sourcing Ltd
Phong Phu international JSC (PPJ)
Amazon China
LC Waikiki
Esprit Europe Services GmbH
Huntsman (Singapore) Pte Ltd
Alison Hayes Romania
Reiter India Private Limited
Arvind Limited
Desigual - ABASIC, S.A.
Sateri (Jiujiang) Fiber Co.,Ltd
Hela Clothing Pvt Ltd
Gap International Sourcing Limited
C;&A Sourcing International Ltd
SHAHI Exports Pvt Ltd
G-Star Raw C.V.
Restoque S.A.
NITI Aayog
Eastman Chemical Company
Truetzschler India Private Limited
Cat Tuong Real Estate Group Joint Stock Company
The LYCRA Company Singapore  Pte. Ltd
IKEA of Sweden AB
Lenzing Aktiengesellschaft
Target Corporation (MN)
MAS Active / MAS Kreeda / MAS Bodyline
Vianney Textil Hogar S.A. De C.V.
Etam Group Strategy Hong Kong Limited
Guess Europe Sagl,
Lisa S.P.A.
Page Industries Limited (Bangalore)
Lacoste (Wanchai)
Chori Company Limited
Recron Polyester from Reliance Industries Limited
Green Fibre
OVS Hong Kong Sourcing Ltd.
Helly Hansen Far East Ltd
The Top Form Brassiere Manufacturing Company Limited
Varner AS Retail
Bluestem Global Sourcing Limited
Alix Partners
Gloria Jeans
Aquarelle Clothing Limited
Vardhman Textile Ltd
KAS Direct Sourcing
Tchibo GmbH
Gokaldas Exports Limited

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search