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Indian khadi sales to get ecommerce boost
Dec '16
The Khadi and Village Industries Commission (KVIC) which promotes the khadi fabric industry in India, is planning a big way foray into ecommerce sales, to enable it to reach its revenue target of Rs 5,000 crore by 2018. For this, KVIC is in talks with several online fashion retailers, with the aim to derive 10 per cent of all sales through online retailing.

“Other than the ecommerce initiative, KVIC is also planning to open 'Khadi India Lounge’s', which will sell premium khadi products in major Indian cities,” Usha Suresh, KVIC's chief executive officer told a media agency.

KVIC is set to open Khadi India Lounges in metro cities across India like Delhi, Jaipur, Mumbai, etc, within the next few months and will open these lounges in other cities by the next fiscal.

In order to boost sales from the current Rs 1,500 crore to Rs 5,000 crore, the agency is also exploring taking the franchise route, under which it will start around four stores in each of the state capitals and two more in other districts. (AR)

Fibre2Fashion News Desk – India

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