Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Textiles / Indian textiles minister unveils handloom brand 'Navibhu'
Indian textiles minister unveils handloom brand 'Navibhu'
Nov '17
Indian textiles minister Smriti Irani has unveiled a handloom brand by Myntra, a leading online platform for fashion and lifestyle.

In a bid to boost local weavers and artisans, the handloom brand ‘Navibhu’ hopes to “preserve and rejuvenate our traditional handloom art forms”. "There is a rapid growth in the sales of handloom products on e-commerce platforms which touched over Rs 260 crore within two years. Over 900 production units have registered under India Handloom Brand providing a sourcing base for new e-commerce players in the sector," said Irani adding that Myntra has also agreed to bear 25 per cent of the cost of education for handloom weavers through National Institute of Open Schooling and Indira Gandhi National Open University.

"As a front runner in the fashion industry, we are proud to be a part of the government's initiative to preserve and rejuvenate our traditional handloom art forms. We continually strive to provide our customers and brand partners an enhanced experience. Our technology innovations, exclusive brand associations, omni-channel play as well as initiatives such as the brand accelerator programme have helped us maintain a steady growth rate of 50 per cent YOY and a leading market share of 40 per cent along with Jabong," Ananth Narayanan, chief executive officer, Myntra & Jabong, said.

Myntra has been using Artificial Intelligence to power the design of its fastest growing, most profitable private labels, Moda Rapido and Here&Now and will now extend this technology to other brands and retailers through software-as-a-service model. Myntra Mirror is an artificial intelligence-based service set to revolutionise the customer-brand interface. The technology engages with customers and provides feedback regarding the customer's 'look' based on style, fit, brand and seasonality.

The brand was unveiled at Myntra's 6th annual brand summit - Tech Threads 2017. More than 200 delegates from leading domestic and international brands participated in the summit that deliberated on the role of e-commerce in shaping the growth of fashion in India. The event also served as a platform for Myntra to acknowledge its valued partners, recognise best performers, and announce new collaborations and customer-centric innovations. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Rashi Menda, Zapyle

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Kaizad Hansotia, GetNatty

Kaizad Hansotia

Competition is the best thing that can happen to a startup

Priyanka, Studio Priyanka Rajiv

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search