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Intertextile Shanghai Home Textiles a hit this year
26
Mar '18
Courtesy: Messe Frankfurt
Courtesy: Messe Frankfurt
The 2018 Spring Edition of Intertextile Shanghai Home Textiles, Asia’s leading home textile event, which was held from March 14 to 16, 2018, in China, ended on a positive note this year. Being held during the peak sourcing season for home textiles finished products in China, the three-day show attracted 12 per cent more buyers as compared to last year.

A total of 20,870 visitors from 68 countries and regions came to source a wide range of finished products including bedding, towelling, and table and kitchen linen. 232 exhibitors from 11 countries and regions, including well-known international brands such as Cotton Council International and Asahi Kasei, as well as domestic big names like Ruyi, Sunvim, and Yueda, participated and praised the show as one of the most effective trade platforms at this time of the year for home textiles industry.

Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd said, “Thanks to the revitalised market conditions in China and the increased number of buyers, our exhibitors have had a successful show. Not only did they receive onsite orders and make contact with new clients, but they also valued Intertextile Shanghai as a channel to build up their brand so as to expand their business network in China. Apart from the stronger Chinese market, another reason for the buyer increase this year was the large growth of the four concurrent fairs. This resulted in a more diverse buyer profile with increased demand from different textile industry sectors.”

While exhibitors were delighted about meeting new customers and receiving orders on the spot, international and domestic buyers also appreciated the wide range of products they discovered at the fair.

Apart from concrete business outcomes, the fair’s fringe programme, including the Intangible Cultural Heritage Zone and a series of forums, further enriched the three-day show. Fairgoers were fascinated by the presentation of unique and traditional textile production and processing techniques from Chinese ethnic minorities in the Heritage Zone. Also, the forums that discussed topics from consumption upgrade to the newest technology applications were another success as they provided extra opportunities for industry players to share their insights and learn the latest developments. (GK)

Fibre2Fashion News Desk – India


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