;
Home / Knowledge / News / Textiles / Invista announces 'Crafted in Japan with Cordura Fabric'

Invista announces 'Crafted in Japan with Cordura Fabric'

20
Sep '18
Courtesy: Invista
Courtesy: Invista
Invista Japan, a producer of chemical intermediates, polymers, and fibres, has announced its new ‘Crafted in Japan with Cordura Fabric’ series in collaboration with leading Japanese brands to display specialised manufacturing techniques and cutting-edge design. The campaign is a testimony to the Cordura brand’s support for Japanese craftsmanship.

Incorporating Cordura fabric technologies trusted by the US military for exceptional strength and durability, the series celebrates the development of forward-thinking, innovative backpack and carry solutions built to withstand the test of time, Invista said in a press release.

“Cordura fabrics are used in a wide variety of stylish and long-lasting products from apparel to bags, packs, and footwear, and are trusted by many militaries and protective clothing companies around the globe. Our new series demonstrates how these fabrics can be utilised by Japanese brands and designers, who are global tastemakers on the forefront of product innovation,” Takashi Kawasaki, Cordura brand Japanese business manager said.

In the first phase of the project, the Cordura brand will release a video made in collaboration with leading bag brand master-piece (MSPC).Through close-up shots of the detailed work of artisans, from design planning to cutting and sewing, the video emphasises the intricate detail and beauty of Japanese craftsmanship with Cordura fabric.

The video will be complemented with an Instagram giveaway campaign. By following the official Cordura brand Japanese Instagram account and clicking ‘like’ on the post, three winners will receive master-piece’s 2018 ‘POTENTIAL 2WAY’ backpack highlighted in the video. Entries must be made from September 13 to October 12, 2018.

Phase two of the campaign will feature a special collaboration with CIE., an up and coming, innovative Japanese bag brand that has taken a military approach to carry solutions. Cordura NYCO fabric, which is widely used in US military uniform applications, is integrated in CIE.’s designs with minimalistic, yet highly functional design.

“Pushing the boundaries of durable fabric technology through our latest innovations, combined with forward-thinking collaborations with our supply chain and brand customers continue to help drive our success. Japanese craftsmanship has long been valued by the design world, and at the Cordura brand, we have a deep appreciation for the Japanese market, which values high-quality, built-to-last products,” Cindy McNaull, global Cordura brand and marketing director said. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Myanmar requests EU not to revoke trade preference

Apparel/Garments | On 21st Jan 2019

Myanmar requests EU not to revoke trade preference

Myanmar Government officials and businesses have requested the...

Tanzania spends Sh7 bn to boost cotton production

Textiles | On 21st Jan 2019

Tanzania spends Sh7 bn to boost cotton production

Tanzania has injected Sh7 billion for distribution of insecticides...

India to soon have own standard for apparel size: minister

Apparel/Garments | On 21st Jan 2019

India to soon have own standard for apparel size: minister

India will soon roll out a size project for Indian apparel on the...

Interviews View All

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Office bearers, Textile industry

Office bearers
Textile industry

There might be negative impact on garment exports

Mario Ploner,

Mario Ploner

<div>Italian company Tecnomeccanica Biellese specialises in planning and...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Lin Jing,

Lin Jing

Jiangsu New Victor is a Chinese mechanical equipment manufacturing...

Luis Quijano, Liberty University

Luis Quijano
Liberty University

Focusing on bold patterns and colour palettes, Luis Quijano, a student at...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search