Home / Knowledge / News / Textiles / Invista announces 'Crafted in Japan with Cordura Fabric'

Invista announces 'Crafted in Japan with Cordura Fabric'

20
Sep '18
Courtesy: Invista
Courtesy: Invista
Invista Japan, a producer of chemical intermediates, polymers, and fibres, has announced its new ‘Crafted in Japan with Cordura Fabric’ series in collaboration with leading Japanese brands to display specialised manufacturing techniques and cutting-edge design. The campaign is a testimony to the Cordura brand’s support for Japanese craftsmanship.

Incorporating Cordura fabric technologies trusted by the US military for exceptional strength and durability, the series celebrates the development of forward-thinking, innovative backpack and carry solutions built to withstand the test of time, Invista said in a press release.

“Cordura fabrics are used in a wide variety of stylish and long-lasting products from apparel to bags, packs, and footwear, and are trusted by many militaries and protective clothing companies around the globe. Our new series demonstrates how these fabrics can be utilised by Japanese brands and designers, who are global tastemakers on the forefront of product innovation,” Takashi Kawasaki, Cordura brand Japanese business manager said.

In the first phase of the project, the Cordura brand will release a video made in collaboration with leading bag brand master-piece (MSPC).Through close-up shots of the detailed work of artisans, from design planning to cutting and sewing, the video emphasises the intricate detail and beauty of Japanese craftsmanship with Cordura fabric.

The video will be complemented with an Instagram giveaway campaign. By following the official Cordura brand Japanese Instagram account and clicking ‘like’ on the post, three winners will receive master-piece’s 2018 ‘POTENTIAL 2WAY’ backpack highlighted in the video. Entries must be made from September 13 to October 12, 2018.

Phase two of the campaign will feature a special collaboration with CIE., an up and coming, innovative Japanese bag brand that has taken a military approach to carry solutions. Cordura NYCO fabric, which is widely used in US military uniform applications, is integrated in CIE.’s designs with minimalistic, yet highly functional design.

“Pushing the boundaries of durable fabric technology through our latest innovations, combined with forward-thinking collaborations with our supply chain and brand customers continue to help drive our success. Japanese craftsmanship has long been valued by the design world, and at the Cordura brand, we have a deep appreciation for the Japanese market, which values high-quality, built-to-last products,” Cindy McNaull, global Cordura brand and marketing director said. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

E-commerce | On 6th May 2021

UK digital commerce spending to reach $11.6 trillion in 2021: Report

UK digital retail spending will rise to over $11.6 trillion by the...

Pic: Compo-SiL

Textiles | On 6th May 2021

Taiwanese company GS to produce plastic-free vegan leather

Taiwanese silicone product manufacturer General Silicones (GS) has...

Pic: Shutterstock

Textiles | On 5th May 2021

EURATEX welcomes revamped EU Industry Strategy

EURATEX, the voice of the European textile and apparel industry, has...

Interviews View All

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

We are staring at livelihood crisis for weavers

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search