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Invista's Cordura Brand kicks off 50th year celebrations
Jan '17
Invista’s Cordura brand is celebrating five decades of continuous advancements in military and workwear sectors. The brand is launching an array of new fibre and fabric innovations, exciting end-use applications, on-trend collaborations, a “50 for 50” global road-show, and is featuring success stories from supply chain partners and brand customers.

The Cordura brand has pushed its legacy T420 nylon 6,6 staple fibre to the next level of tenacity. The new state-of-the-art, patent-pending Invista T420HT fibre is the highest tenacity nylon 6,6 staple fibre Invista has ever produced. This military-grade fibre technology is super strong and exceptionally durable, offering a new dimension of lightweight comfort and protection for extreme environments. Already adopted for use in combat uniforms by a major international military, multiple wear trials with fabrics made with Invista T420HT are underway, including extensive testing by the US military. Dickies is the first commercial customer to use fabrics made with this new innovation and will launch its Dickies PRO with Cordura military-grade fibre technology collection in Fall 2017.

Carefully crafted blends of natural fibres and nylon 6,6 in fabrics like Cordura denims and Cordura combat wool, are driving soft-comfort performance materials of the future. Blends of cotton, Tencel, and wool with Cordura denim technology create durable, long-lasting and cross-functional fabrics with next generation technical benefits including moisture management, thermal regulation, and more. Collaborations with Cone Denim on a first of its kind Cordura Selvage Denim and with Artistic Milliners on new Cordura Combat Wool denim blends usher in new technical denims of the future.

Cordura and Woolrich, America’s Original Outdoor Clothing Company, have made a reimagined Wool-Dura collection of fabric and garments that take inspiration from its hunting-centric predecessor while adding a modern, cross-functional twist for today’s urban consumer. The Wool-Dura collection mixes the legendary durability of Cordura fibre with the natural Woolrich wool qualities of warmth, comfort and softness to create a new contemporary classic.

The 50th anniversary road-show kicks off at Winter Outdoor Retailer 2017 in Salt Lake City, and then heads to SHOT Show in Las Vegas, Munich Fabric Starts Blue Zone, ISPO Munich in Germany, IDEX in Abu Dhabi, Techtextil in Frankfurt, Germany, and more. (GK)

Fibre2fashion News Desk - India

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